Breaking news from Brand Republic - BlackBerry, WPP, Angela Ahrendts, Foursquare, Government Communications Service

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news BlackBerry pledges 'you can count on us' in emotional open letter to customers by Alex Brownsell 15 October 2013, 09:50AM BlackBerry has written an open letter to its customers to reassure them that they can "continue to count on" the brand in the future. WPP buys Chinese digital agency IM2.0 by Maisie McCabe 15 October 2013, 09:06AM WPP's digital marketing agency VML has bought IM2.0, a Chinese digital advertising and media agency. Burberry boss Angela Ahrendts to leave for Apple by Loulla-Mae Eleftheriou-Smith 15 October 2013, 09:19AM Angela Ahrendts, chief executive of luxury brand Burberry, is leaving the FTSE 100 company after a decade to become Apple's vice president of retail and online stores. Foursquare introduces ads for local businesses by Loulla-Mae Eleftheriou-Smith 15 October 2013, 08:44AM Foursquare, the New York based social platform, has rolled out a self service ad-scheme for all companies, following a successful pilot programme. Govt centralises 'strategically challenged' comms operation by Louise Ridley 15 October 2013, 12:01AM The government plans to strengthen relationships with agencies and rigorously evaluate campaign spending under the new centralised Government Communications Service launched today. Also in the news Government has cut 48% of comms staff since 2010 by Louise Ridley, 15 October 2013, 12:01AM Tesco marketing veteran Carolyn Bradley departs by Rachel Barnes, 14 October 2013, 12:00PM Air New Zealand takes old school approach to safety with Golden Girls actress by Magda Ibrahim, 14 October 2013, 12:01AM Epson reviews European creative and media accounts by James Swift, 14 October 2013, 12:40PM Wonga set to release movie about customers to answer 'loud critics' by Alex Brownsell, 14 October 2013, 11:30AM Opinion A view from the top by Cheryl Giovannoni 10 October 2013, 08:00AM I'm just past the magic 100 days into my new job, and each one still threatens to leave me either frustrated with how little I've managed to achieve or pleased that I am perhaps, possibly, starting to make an impact. A view from the bottom by Linzi Brechin 10 October 2013, 08:00AM As I sit here, surrounded by baubles, Christmas trees and Santa hats for the Christmas issue I am working on, I reflect on how lucky I am not to have a desk-based job for five days a week. From the blogs THE PREDATORY ALGORITHM Dave Trott 15 October 2013, 8:18AM The end of pure play retail Steve Smith 14 October 2013, 2:00PM Google Hummingbird: rewarding high-quality web content Andrew Roberts 14 October 2013, 1:14PM More... Putting online reputation management on front foot by James Thomlinson, Bell Pottinger 15 October 2013, 09:05AM Can you really control what a search engine listing says about a brand? More than you might imagine, as shown by Tesco's handling of the horsemeat crisis, but planning must be in place. Make your advertising budget work harder using media barter by Getmemedia 14 October 2013, 09:30AM Media barter may have its roots in ancient civilization but it is very much a 21st century business, allowing brand advertisers and media owners to get the media they want without having to pay 100% in cash. Traditional and new media can be happy bedfellows by Ed Cyster, 4mediarelations 14 October 2013, 09:00AM Harnessing the power of new PR channels, without disregarding traditional media muscle, brings campaigns to life and boosts audience engagement to offer the complete package. Latest jobs Search Executive and Search Manager Recruiter air recruitment Salary £20K-£28K dependent on experience, plus benefits. 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