Tuesday 29 October 2013

Campaign Daily Fix - Pre-tax profits drop at Mother, Reflex Nutrition partners with Wolverine, Big Awards in pictures

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Latest News

Pre-tax profit at Mother drops 20% after 'challenging year'
by James Swift,
29 October 2013, 11:20AM
Pre-tax profit at Mother drops 20% after 'challenging year'
Pre-tax profit at Mother Holdings fell nearly 20 per cent, from £6.9 million to £5.54 million, in 2012, after what the directors called "another challenging year".
Reflex Nutrition partners with The Wolverine
by Maisie McCabe,
29 October 2013, 09:56AM
Reflex Nutrition partners with The Wolverine
Reflex Nutrition has signed a deal with 20th Century Fox to partner with the release of 'The Wolverine' on DVD as part of its biggest ad campaign to support its Instant Whey PRO protein drink.
Campaign Big Awards 2013: in pictures
by Ben Hall,
29 October 2013, 12:05PM
Campaign Big Awards 2013: in pictures
Take a look through a gallery of all the best pictures from this year's Big Awards, taken by Campaign's roving photographer, Colin Stout.
Fujitsu hires Mcgarrybowen and Carat
by Maisie McCabe,
29 October 2013, 11:26AM
Fujitsu hires Mcgarrybowen and Carat
Fujitsu, the Japanese technology company, has hired the Dentsu Aegis Network's Mcgarrybowen and Carat as its creative and media agencies respectively, to build the brand's profile in markets outside Japan.
Amscreen lands five year national Tesco contract
by Arif Durrani,
29 October 2013, 08:30AM
Amscreen lands five year national Tesco contract
Amscreen has landed a five year partnership with Tesco to provide dynamic advertising opportunities across the supermarket giant's 450 petrol stations in the UK.
Twitter's revenue per visitor quadruples in 12 months
by Louise Ridley,
28 October 2013, 03:33PM
Twitter's revenue per visitor quadruples in 12 months
Twitter's global revenue per visitor has rocketed 300 per cent over the past year, rising to 44 cents (27p) for each visitor to the site, up from 11 cents (7p), according to a new report.
Fear and loathing in adland: why marketers should treat their agencies better
by Anonymous,
29 October 2013, 09:00AM
Fear and loathing in adland: why marketers should treat their agencies better
An anonymous agency CEO calls for marketers to treat their agency partners with more respect
Promoted
A powerful medium (in the right hands)
by Suzanne Bidlake,
24 October 2013, 09:32AM
A powerful medium (in the right hands)
Online video that is shared has obvious potential benefits related to campaign reach and impact of message, but only for brands that throw their best at it.

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Latest Work

The Guardian "Global Development" by Bartle Bogle Hegarty
28 October 2013, 04:03PM
The Guardian
Bartle Bogle Hegarty has created a print and online campaign to promote The Guardian 's Global Development site. The work uses altered images of first-world landmarks to show the pace of change in developing countries. One execution features an ima...
O2 "balloon" by VCCP
28 October 2013, 01:09PM
O2
A new TV ad explains how O2 Tracks customers can listen to Lady Gaga s new album before it goes on sale. VCCP created the spot, which again begins with a dog saying there is always music in his heart. Viewers then see Lady Gaga performing a song from...
Carling "voodoo" by Creature London
25 October 2013, 03:51PM
Carling
Carling is launching a tactical online film on Monday 28 October to coincide with Halloween. The ad, created by Creature London, shows Dylan appearing to control Jon with a voodoo doll as they get ready for a party. After Jon has the last laugh, the ...

Also in the News

Facebook reacts to 'irresponsible' report that calls it a traditional media owner
by Matthew Chapman, 29 October 2013, 11:30AM
Diet Coke 'hunk' unveils dog shampoo ads
by Louise Ridley, 28 October 2013, 08:00AM
Google runs risk of creating 'protection racket' with branded images in search ads
by Chris Whitelaw, chief executive at iProspect, 29 October 2013, 11:00AM
Apple profits drop for first time in 11 years
by Matthew Chapman, 29 October 2013, 09:25AM
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