marketing your business online: Media PM - My Media Week, the Adaptathon blog, Initiative win, commercial radio, AOL UK

Wednesday 23 October 2013

Media PM - My Media Week, the Adaptathon blog, Initiative win, commercial radio, AOL UK


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23rd October 2013

My Media Week: Neil Fox

This week, Neil Fox, Magic Breakfast show presenter, Magic 105.4, talks about 30 years in the business at The Radio Festival, interviews Robert de Niro and Michelle Pfeiffer, is serenaded by Robbie Williams, and tells us why it nearly came to fisticuffs when Daniel Radcliffe's security met Britney's at Magic Towers

The Adaptathon blog: IPA president Ian Priest on getting involved in ADAPT

Initiative wins £15m Travelodge media account

IPG Mediabrands' Initiative has been awarded the £15 million media planning and buying business for Travelodge, the agency's biggest account win in a decade.

Commercial radio worth £1.5bn to listeners in its 40th year

Commercial radio provides content worth £1.5 billion and is more entertaining than BBC radio, according to findings to be presented this afternoon at an event to celebrate 40 years since the launch of the medium.

AOL UK set to make 40% of revenues from native ads in 2014

Native advertising is set to become the preferred form of digital advertising, and will account for more than a third of ad revenues generated by Huffington Post UK's owner AOL UK next year, according to its country manager.

Infographic: The Royal Christening and influence of digital on new parents

In light of today's Royal Christening, new research looks at the role of digital in the lives of new parents.

Is media still an attractive career path?

Can a career with a typically modest starting salary really appeal to graduates saddled with debt, Arif Durrani and Mark Banham ask.

Elek proves the worth of authentic youth culture at Vice Media

Vice's commercial lead for EMEA tells Louise Ridley how the once-cult brand plans to build further on its new media empire.

When it comes to digital ads, everyone wants to go native

Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.

Nurturing talent moves up the media agenda

Rather than stealing the best young talent, media businesses are trying harder to develop it themselves. By Arif Durrani.

Programmatic buying remains a hot topic

As video advertising grows, could automated trading systems replace the work of buyers and planners, David Benady asks.

The problem with brands as storytellers is that we've heard it all before

The word "cliché" apparently goes back to the days of hot-metal type.

Why the CMA is opening up its membership to media agencies

As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.

Why trading desks put the future of media agencies at risk

The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?

The science behind brand growth

Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.

Why it's become very difficult to get a poor media audit review - let alone a bad one

Common sense suggests that 50% of all media buying should come at a price cheaper than the average and vice versa.

Email as a broadcast channel

Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?