| Brands taking tech into their own hands | | 21 October 2013, 12:28PM |  It was only a few weeks ago that Tesco launched its Hudl tablet (pictured) and Argos has just launched MyTablet this week. It's fair to say that everyone wants a piece of the tech pie. And the pie is not just for the tech giants. We are set to see more and more brands outside the tech sphere develop their own consumer electronics as an effective way to keep consumers close.
| | | | Why mobile is eclipsing TV as 'first screen' for consumers | | 21 October 2013, 10:05AM |  The rapid pace of development in mobile media and technology is taking no one by surprise. For decades now mobile technology has empowered a new era of connectivity. But to imagine the mobile as the first screen in our lives, from media to messaging, from from shopping to entertainment, even ahead of the television set, is something of a watershed moment that is fast becoming a reality.
| | | | Redefining Facebook: how brands should use Facebook Ad Apps | | 21 October 2013, 10:00AM |  Facebook is expanding its mobile advertising offering with a highly specific mobile app format.
It has been introduced to bolster the social network's fast-growing mobile business and is a key revenue focus for the future. But how effective will they actually be? And how can clients use them to drive business value?
| | | | iOS7′s iBeacons: turning content strategy into retail transactions | | 21 October 2013, 9:59AM |  Apple might just have quietly shaken up our expectations of the long-discussed internet of things. After the company's September Keynote, a slow trickle of articles followed noting a feature barely addressed in Tim Cook’s presentation. It’s a technology that has been available in iPhones since the 4s and is, in fact, used in most leading handsets. In short: low energy Bluetooth that enables connectivity over a short range without draining power in your device.
| | | | That British Gas Twitter Q&A car crash - some of the stand-out responses | | 18 October 2013, 9:08AM |  After recently announcing that they would be increasing energy prices by 9.2% in November, British Gas suffered a car crash of a PR stunt yesterday afternoon when they announced they would be holding a Q&A session with their Customer Services Director Bert Pijls.
| | | | Volvo advertising, television vs Facebook: a case study | | 18 October 2013, 9:00AM |  In late 2012, Volvo launched the new Volvo V40, which competes against media heavyweights Audi, BMW and Mercedes in the mid-sized hatchback segment. The launch was primarily supported by TV advertising, although in Sweden, the UK and Netherlands the launch was further supported by significant investment on Facebook, with Volvo utilising an integrated campaign: 60sec TV spot + 12 FB static digital creatives, which focussed on key V40 product features.
| | | | Will Ahrendt's departure from Burberry signal a shift from theme to scheme? | | 18 October 2013, 8:30AM |  We've heard that Burberry chairman Sir John Peace did his very best to persuade Angela Ahrendts to continue as Chief Executive, knowing full well the likely adverse impact on the share price. But the joint lures of Apple and homeland were too strong for him and her. Christopher Bailey is to be promoted to the new role of Chief Creative and Chief Executive Officer and the share price duly fell amidst City scepticism.
| | | | How brands are engaging during National Baking Week | | 17 October 2013, 1:24PM |  It seems like everyone is baking mad at the moment, particularly with the final of the BBC' Great British Bake Off just around the corner. So just to add to the mix (sorry!) it's National Baking week in the UK from 15th-21st October.
| | | | Social media Russian roulette within businesses | | 17 October 2013, 11:48AM |  The question about who owns social within a business has come up too often and could be argued nine ways to Sunday depending on your perspective. If you're in the marketing team, you want to communicate your brand's message via social. If you're in the complaints department and your customers are venting on social, it's going to be your priority to contain it. While all the partial responsibilities hold true, the question of who singularly owns social within an organisation is very short-sighted. Maybe they both got together and decided to invite the "Social Media Manager" to the party to keep order?
| | | | Decline (and rise) of the middle classes | | 17 October 2013, 11:44AM |  It's not quite as bad as the title of Evelyn Waugh's novel (pictured), but things are changing rapidly for the middle classes.
Once upon a time, we all wanted to be middle class. Bigger car, bigger house, better holidays twice a year.
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