marketing your business online: Media PM - IAB Engage, Vice Media, Government strategy and planning roster, EE

Thursday 17 October 2013

Media PM - IAB Engage, Vice Media, Government strategy and planning roster, EE


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17th October 2013

IAB Engage: Smartphone penetration to reach 75% in 2014

Smartphone penetration will reach 75 per cent of the UK population and tablet penetration will hit 50 per cent in 2014, according to Guy Phillipson, the chief executive of the Internet Advertising Bureau.

IAB Engage: Facebook 'failed to understand' mobile, says Mendelsohn

Facebook "failed to understand" what the surge in smartphone use during 2011 meant for business, according to Nicola Mendelsohn, the social network's EMEA vice president, who said the company was forced to rapidly retrain its engineers to survive.

IAB Engage: Why the web will fuel the 'peculiarly human habit' of innovation

Innovation comes from the exchanging of ideas and objects and is a "peculiarly human habit" that sets us apart from other species, according to psychologist Dr Matt Ridley.

Elek proves the worth of authentic youth culture at Vice Media

Vice's commercial lead for EMEA tells Louise Ridley how the once-cult brand plans to build further on its new media empire.

Is media still an attractive career path?

Can a career with a typically modest starting salary really appeal to graduates saddled with debt, Arif Durrani and Mark Banham ask.

The problem with brands as storytellers is that we've heard it all before

The word "cliché" apparently goes back to the days of hot-metal type.

Programmatic buying remains a hot topic

As video advertising grows, could automated trading systems replace the work of buyers and planners, David Benady asks.

When it comes to digital ads, everyone wants to go native

Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.

Nurturing talent moves up the media agenda

Rather than stealing the best young talent, media businesses are trying harder to develop it themselves. By Arif Durrani.

Manning Gottlieb OMD, MEC and MediaCom among agencies on Govt's strategy and planning roster

The government has confirmed the 15 successful agencies on its new strategy and planning roster, with Manning Gottlieb OMD, MEC and MediaCom each appointed to both of the two lots.

EE marketing chief Steven Day announces departure

EE's top marketer Steven Day has announced that he is to leave his position as chief of brand and communications at the end of the year.

As Westminster rails against the Daily Mail, advertisers' silence speaks volumes

Don't you just love the Daily Mail? It's not something you always hear on London's media circuit, but the popularity of Lord Rothermere's 117-year-old news brand is irrefutable.

Why trading desks put the future of media agencies at risk

The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?

Why it's become very difficult to get a poor media audit review - let alone a bad one

Common sense suggests that 50% of all media buying should come at a price cheaper than the average and vice versa.

Email as a broadcast channel

Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?

Condé Nast Traveller targets Chinese consumers in London

Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.

What the death of the mobile long-tail means for agencies

Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.