Digital AM - Google Glass, Facebook, Cadbury, John Lewis, Glenfiddich, Halloween's hottest haunted virals

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Wearable tech such as Google Glass 'too expensive' for target audience by Ben Bold 31 October 2013, 11:00AM Wearable technology such as Google Glass, Sony Smartwatch and Samsung Galaxy Gear is too pricey for the demographic it appeals to most, according to research from GfK. Facebook's mobile ads now generate half of all revenues by Arif Durrani 31 October 2013, 11:12AM Facebook has reported nearly half (49%) of all its revenues are now generated by its mobile ads, an ad unit that simply didn't exist six quarters ago. How 3D printing is changing Cadbury's approach to NPD by Georgina Brazier 31 October 2013, 11:15AM Cadbury's innovation team is using 3D printing technology to create fast turn-around prototypes of new products. Proximity shows off free cake for 'my John Lewis' card by Louise Ridley 31 October 2013, 11:40AM Proximity London is today launching John Lewis' first loyalty card, 'my John Lewis', with a campaign showcasing the rewards on offer including free tea and cake every month. Glenfiddich champions Walking With The Wounded race to the South Pole by Staff 31 October 2013, 11:24AM Glenfiddich single malt whisky is supporting the Walking With The Wounded (WWTW) fundraising expedition to the South Pole with a national advertising campaign by Captive Minds, across outdoor, press and radio. Promotion: 6 Steps to Social Media Customer Services Success Brands can no longer ignore the need to offer customer service in social spaces. Download this report for free and learn how to strategically evolve your social customer service initiative.   Download the report here.   Also in the news Halloween's hottest haunted virals: Carling unleashes the power of voodoo by Gemma Charles 31 October 2013, 08:20AM The latest ghoulish viral video hits from Carling, Crest and Benjamin Moore. Cisco Systems kicks off global CRM review by Louise Ridley 31 October 2013, 07:30AM Cisco Systems, the internet network provider, has kicked off a global CRM review. Sainsbury's appoints AnalogFolk to roster by James Swift 31 October 2013, 07:45AM Sainsbury's has added AnalogFolk to its digital roster. Razorfish hires trio for London office by James Swift 31 October 2013, 07:45AM Razorfish has boosted its London office with a trio of appointments, including Anders Plyhm, a founder of the defunct Swedish digital agency Farfar. From the blogs How to survive the apocalypse Dan West 31 October 2013, 11:11AM The six 'hot seat' factors of a #SocialMediaCrisis Tamara Littleton 31 October 2013, 10:58AM Vampires are over and witches on the rise, says visual trends report Susan Billinge 31 October 2013, 10:36AM Funeral selfies - has social media finally destroyed itself? Charlotte Henry 31 October 2013, 10:30AM Viral Highlights: Halloween advertising #wins and #fails Chris Quigley 31 October 2013, 10:25AM Latest jobs Planner: Brand Engagement Recruiter The Real Adventure Salary £40-45,000 per annum + benefits Location Bristol Account Director - Digital Agency Recruiter GoodEgg Digital Salary £50-60k + Bonus and Great Benefits Location Central London Lead Customer Proposition Manager - In Life - Loyalty Recruiter Three Salary £Competitive + car allowance + 20% bonus + benefits Location Maidenhead Front End Developer Recruiter ao.com Salary up to £35k + Benefits Location Horwich, Bolton BL6 6QQ Lead Customer Proposition Manager - In Life Recruiter Three Salary £Competitive + car allowance + 20% bonus + benefits Location Maidenhead Head of Base Marketing (In life) Recruiter Three Salary £Competitive + car allowance + 20% bonus + benefits Location Maidenhead Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Closing The Gap Between Clicks And Engagement: 7 Steps to Optimise Your Site (Webcast) As marketers, we pour thousands of pounds into numerous strands of adver... Engaging With Empowered Customers (Expert Reports) The fundamental rules of customer engagement have changed. Customers now... Escaping The Multichannel Marketing Maze (Expert Reports) Multichannel marketing is now a mature concept, universally regarded as ... Advanced Customer Experience: Choosing The Best CMS For Your Customer Experience Platform (Expert Reports) Today’s leading marketers are working hard to “own” th... Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2013 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders