Media AM - Rajar, WPP, UK adspend, ITV, The Box, Thinkbox

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24th October 2013

Rajar Q3 2013: Capital holds on to London top spot Capital FM has retained its position as London's most popular commercial radio station in the past three months, despite a slight dip on the previous quarter.     WPP's UK revenues climb 13% to £352m WPP, the owner of JWT and MediaCom, has reported revenue of £2.7 billion in the third quarter of 2013, up 7.4 per cent year on year, after UK revenues increased by 13.2 per cent.     Record 2014 predicted as UK adspend continues recovery UK adspend climbed 3 per cent in the first six months of this year to £8.5 billion, with online search and TV out­performing predictions.     There's a shakedown going on, and ITV deserves credit for taking a stand One of the biggest problems with advertising on Facebook, according to Lord Rothermere, the svelte chairman of Daily Mail and General Trust, is that he only ever sees ads about how to tone his abs.     The Box marks new era with brand refresh The Box, the music broadcaster, will unveil a revamped logo and branding from Monday 28 October, themed to combine a cutting-edge approach with its brand heritage.     Thinkbox hands reins to Clay as Alps steps back Thinkbox has promoted its managing director, Lindsey Clay, to chief executive, while Tess Alps moves to a reduced, non-executive chair role.     Will the GCS be COI by another name? It's a hoary old cliche, but it's true: you don't know what you've got until it has gone. Many agencies on the Government Procurement Service roster have been singing that Joni Mitchell refrain about the Central Office of Information since its demise last year.     Newspaper publishers keen for overdose of tablets The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.     The problem with brands as storytellers is that we've heard it all before The word "cliché" apparently goes back to the days of hot-metal type.     Elek proves the worth of authentic youth culture at Vice Media Vice's commercial lead for EMEA tells Louise Ridley how the once-cult brand plans to build further on its new media empire.     When it comes to digital ads, everyone wants to go native Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.     Nurturing talent moves up the media agenda Rather than stealing the best young talent, media businesses are trying harder to develop it themselves. By Arif Durrani.     Is media still an attractive career path? Can a career with a typically modest starting salary really appeal to graduates saddled with debt, Arif Durrani and Mark Banham ask.   Latest blogs   Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.     Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?     The science behind brand growth Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.     Why it's become very difficult to get a poor media audit review - let alone a bad one Common sense suggests that 50% of all media buying should come at a price cheaper than the average and vice versa.     Email as a broadcast channel Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?

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