Monday, 21 October 2013

Digital AM - IPhone S2, SB.TV, Weve, Google, mobile revenue streams

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Digital AM

Latest news

Liquid metal grooves to Goldfrapp in ad for Apple's iPhone 5S
Liquid metal grooves to Goldfrapp in ad for Apple's iPhone 5S
by Ben Bold
21 October 2013, 10:30AM
Molten gold writhes and coagulates in the style of the shape-shifting T-1000 robot in Terminator 2, eventually forming the contours and features of Apple's iPhone 5S, in the smartphone's first TV ad.
SB.TV valued at £8m after Miroma investment
SB.TV valued at £8m after Miroma investment
by Maisie McCabe
21 October 2013, 11:11AM
Miroma Ventures, the investment company led by Marc Boyan, has invested in SB.TV, the online youth broadcaster led by Jamal Edwards, in a deal that values the digital company at £8 million.
Mobile is the 'first screen' for half of 18-34s
Mobile is the 'first screen' for half of 18-34s
by Louise Ridley
21 October 2013, 11:35AM
Mobile is considered the first and most important screen by nearly half of the 18- to 34-year-old demographic, according to research commissioned by Weve.
Are UK brands losing out on geolocation-driven revenues?
Are UK brands losing out on geolocation-driven revenues?
by Mike Spradbery
21 October 2013, 08:00AM
Could the world be at UK marketers' feet - from untapped mobile revenue streams, asks Mike Spradbery, IBM UK & Ireland Mobile Lead.
Google and the new 100% secure search: are we saying 'so long' to SEO?
Google and the new 100% secure search: are we saying 'so long' to SEO?
by Howard King
21 October 2013, 09:00AM
Google recently announced it was switching to 100% secure search, diminishing business owners' ability to track valuable search terms, and obviously SEO experts have a fair amount to say about it, says Howard King, head of data and analytics at Rufus...

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Also in the news
Booking.com runs horror movie 'trailer' to show off its haunted properties
Booking.com runs horror movie 'trailer' to show off its haunted properties
by Matthew Chapman
21 October 2013, 08:00AM
A trailer for a horror film turns out to be a television ad for a stay in The Queen Anne Hotel as part of a Halloween campaign highlighting how accommodation on Booking.com even includes haunted properties.
That British Gas Twitter Q&A car crash - some of the stand-out responses
That British Gas Twitter Q&A car crash - some of the stand-out responses
by Joel Fothergill
18 October 2013, 10:19AM
After recently announcing that it would be increasing energy prices by 9.2% in November, British Gas suffered a car crash of a PR stunt yesterday afternoon when it announced it would be holding a Q&A session with its customer services director Bert P...
Radio can challenge Facebook as the new media darling
Radio can challenge Facebook as the new media darling
by Dee Ford
21 October 2013, 11:32AM
As we close the doors on The Radio Festival 2013, last week's three day romp attended by more than 500 industry executives, producers and presenters, Dee Ford, group managing director of Bauer Radio, makes the case for radio as the next big thing.
IAB Engage: Why the web will fuel the 'peculiarly human habit' of innovation
IAB Engage: Why the web will fuel the 'peculiarly human habit' of innovation
by Matthew Chapman
17 October 2013, 10:45AM
Innovation comes from the exchanging of ideas and objects and is a "peculiarly human habit" that sets us apart from other species, according to psychologist Dr Matt Ridley.

From the blogs

The Wall

Why mobile is eclipsing TV as 'first screen' for consumers
David Wear
21 October 2013, 10:05AM
Redefining Facebook: how brands should use Facebook Ad Apps
Lexi Brown
21 October 2013, 10:00AM
Is PR in a social conundrum?
Ardi Kolah
18 October 2013, 10:49PM
One for sorrow, twofer joy
Ian Moore
18 October 2013, 10:54AM
That British Gas Twitter Q&A car crash - some of the stand-out responses
Joel Fothergill
18 October 2013, 9:08AM
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