Media PM - Newspaper ABCs plus this week's most read

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	11th October 2013

September Newspaper ABCs: Guardian and Observer outperform falling market Both The Guardian and Observer outperformed the national newspaper market in September to make strong month-on-month gains in circulation.     CEO Auckland exits Local World and Montgomery takes control Former Metro leader, Steve Auckland has resigned as chief executive of Local World, the regional newspaper collective he joined in November.     Sophie Anderton turns clock back with Gossard poster campaign Sophie Anderton ensured she captured shoppers' attention in Westfield London last week when she unveiled Gossard's new outdoor campaign, 17 years after she posed for the lingerie brand's iconic 90s posters.     Facebook will be 'dead in three years' if its data use doesn't change Advertisers and platforms like Facebook face being shut out by consumers if they don't change how they use data, futurist Gerd Leonhard told the Guardian Changing Advertising Summit yesterday.     Programmatic buying could spawn 'real-time creative' Creative agencies will collaborate with programmatic media buying platforms in future to create a "step change" in marketing, a panel told the Guardian Changing Advertising Summit yesterday (8 October).     Sky buys Multicultural & Ethnic Media Sales BSkyB has bought the specialist ad sales house Multicultural & Ethnic Media Sales (Mems) and will incorporate it into its sales firm Sky Media.     Should Global Radio be forced to offload stations? Some GMG Radio assets may go on sale when the anti-trust process finally draws to a close, Maisie McCabe writes.     PPA Advertising Awards 2013: double wins for O2/ZenithOptimedia, MediaCom and Universal McCann O2/ZenithOptimedia, MediaCom and Universal McCann have all come away with two top prizes at the 2013 PPA Advertising Awards, held in association with Brand Republic.     As Westminster rails against the Daily Mail, advertisers' silence speaks volumes Don't you just love the Daily Mail? It's not something you always hear on London's media circuit, but the popularity of Lord Rothermere's 117-year-old news brand is irrefutable.     Rowe global role key for new-look ZenithOptimedia Ambitious projects have never fazed Belinda Rowe, who is tasked with overhauling ZenithOptimedia's international performance. By Louise Ridley.     Media owners warned not to get lost in data Consumer data remains a big, if delicate, issue for publishers, Mark Banham discovers at the AOP Autumn Conference.     Google eyes ad dollars with VideoLab offering The tech giant is helping brands make the most out of video advertising in a partnership with Newcast.     Now our official second screen, can TV become our new quiet companion? The next challenge for TV is to see if it can hang on to its prized "second screen" status. The screen we carry around with us and fondle is clearly the first - that's the one we use for shopping and talking to friends, it's the one that knows all our secrets and keeps all our pictures.   Latest blogs   Email as a broadcast channel Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?     Condé Nast Traveller targets Chinese consumers in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.     The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor     The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.   International Business Director - Up to £80,000 - Top Agency on HUGE Client!! , SYLEX Recruitment £70000 to £80000 per annum, London Sales Manager , BMS sales £38000 - £45000 per annum + £30000 uncapped, City of London Senior Digital Project Manager , Network Marketing £38000 - £48000 per annum, Leeds Media Operations Director - Campaign Manager , Lipton Fleming £70000 per annum + bonus + excellent benefits, London Sponsorship & Promotions Account Manager , SYLEX Recruitment £20000 to £30000 per annum, London

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