Monday 28 October 2013

Breaking news from Brand Republic - Lady Gaga, McDonald's, Strictly Come Dancing, Media Week Awards 2013: photo gallery

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Latest news

O2 partners with Lady Gaga to offer early access to Artpop
O2 partners with Lady Gaga to offer early access to Artpop
by Matthew Chapman
28 October 2013, 09:32AM
O2 has partnered with Lady Gaga to offer people exclusive access to the music star's new 'Artpop' album six days before it goes on general release.
McDonald's ends 40-year-old Heinz deal after BK boss appointment
McDonald's ends 40-year-old Heinz deal after BK boss appointment
by Alex Brownsell
28 October 2013, 09:30AM
McDonald's is ending its 40 year partnership with Heinz, after the condiment maker appointed former Burger King boss Bernardo Hees as chief executive.
Strictly beats X Factor in Saturday night showdown
Strictly beats X Factor in Saturday night showdown
by Maisie McCabe
28 October 2013, 09:29AM
'Strictly Come Dancing' beat 'The X Factor' in the Saturday night battle for viewers again this week, delivering an average of 9.7 million compared to 7.9 million for the ITV show.
Media Week Awards 2013: photo gallery
Media Week Awards 2013: photo gallery
by Maisie McCabe
25 October 2013, 01:30PM
Manning Gottlieb OMD was crowned Agency of the Year and ITV won Sales Team of the Year at the Media Week Awards last night. Have a look through a gallery of photographs of the evening.
Diet Coke 'hunk' unveils dog shampoo ads
Diet Coke 'hunk' unveils dog shampoo ads
by Louise Ridley
28 October 2013, 08:00AM
Andrew Cooper, the latest Diet Coke "hunk", has teamed up with BETC London to launch the first campaign for his range of dog shampoos.
Steven Gerrard and Spock star in Xbox One launch campaign
Steven Gerrard and Spock star in Xbox One launch campaign
by Matthew Chapman
25 October 2013, 04:00PM
Liverpool FC stalwart Steven Gerrard and Star Trek's Spock star in the global launch campaign for the Xbox One console with activity that invites fans to "enter a new generation of games and entertainment".

Also in the news

Eurythmics' Dave Stewart: Creativity is about connecting unrelated ideas
by Dave Stewart, 25 October 2013, 10:30AM
Cadbury gets festive as it gears up for first Christmas TV ad
by Georgina Brazier, 25 October 2013, 12:00PM
Amazon UK boss hints that rumoured grocery rollout will be 'quick'
by Matthew Chapman, 25 October 2013, 11:39AM
Instagram reveals 'look and feel' of ads as roll-out begins
by Alex Brownsell, 25 October 2013, 09:30AM

Opinion

A view from the top
A view from the top
by Thomas Le Thierry
24 October 2013, 08:00AM
On my way back from Singapore recently, I found out what was happening in San Francisco Bay.
A view from the bottom
A view from the bottom
by Aimee Clarke
24 October 2013, 08:00AM
What every grad needs to know before they set foot in the world of media is that first, you have to master the art of making a decent coffee. It's the lifeblood of every agency, so you'd better figure it out fast.

From the blogs

The Wall blog

Linkin Park Recharge music marketing with gamification
Chris J Reed
27 October 2013, 11:59PM
My inspiring clients. Part 1 of 4.
Rachel Brushfield
27 October 2013, 5:53AM
Instagram needs to make up its mind what it is
John Reynolds
25 October 2013, 2:53PM

More...
Reward your clients this Christmas with Sparkling hampers from M&S!
Reward your clients this Christmas with Sparkling hampers from M&S!
by
28 October 2013, 09:56AM
The hamper range at M&S includes a fantastic selection of refined wines and delicious treats. They are the perfect gift for food enthusiasts and wine connoisseurs alike.
Achieve brand relevance while minimising risk
Achieve brand relevance while minimising risk
by Hilary Crossing, Focus PR
25 October 2013, 09:00AM
Balancing the brand's DNA with the consumer need is the key to creating attractive, product-focused content.
Lessons for content marketing in a disintermediated world
Lessons for content marketing in a disintermediated world
by Rebecca Grant, Scott Wilson; Cohn & Wolfe
24 October 2013, 10:00AM
How PRs can capitalise on their story-creating instincts to produce memorable and attractive content for brands.
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