Marketing Daily - Google risks creating 'protection racket' with branded images. Plus Apple, Vodafone and Asda

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Marketing Daily Bulletin , 29th October 2013

Google runs risk of creating 'protection racket' with branded images in search ads   Facebook slams 'irresponsible' Forrester for accusing site of failing marketers   Is the CMO at risk of becoming extinct?   Fear and loathing in adland: why marketers should treat their agencies better   Google rewards Glass users and expands Explorer programme   Twitter's revenue per visitor quadruples in 12 months   Claire Beale: Trends rely on fundamentals   Apple profits drop for first time in 11 years       ADVERTISEMENT Can Marketers Own The Entire Customer Experience?   Can you predict or orchestrate the next step of the conversation with an individual customer? Tell us here for your chance to win £250 Amazon vouchers.       Trend of the day: The quantified self   Vodafone's Daryl Fielding on the human stories that make a business tick   Asda marketing veteran Rick Bendel leaves Walmart post   Adwatch: Audi's boxing spot lands a hit   Achieve brand relevance while minimising risk   JOBS BOARD Digital PR Manager (Travel Brand) , Ultimate Asset£55000 - £60000 per annum + bonus and benefits , London   Comms Account Director- Electronics & FMCG brands- £58K , Ultimate Asset£50000 - £58000 per annum , City of London   Account Manager: Fantastic Integrated / Digital Agency c£30k , Fill Recruitment Ltdc£30k , Central London   account director > TTL BOUTIQUE > AUTOMOTIVE , collectivoto £50k + bens , London   Email Marketing Executive, BEAUTY , Blue Skies Marketing Recruitment£22000 - £26000 per annum , London

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