Media AM - Starcom MediaVest Group UK, Microsoft Advertising, Elle, Daily Mail, Facebook

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	10th October 2013

Parker, Glucklich named SMG CEOs Steve Parker and Pippa Glucklich have been pro­moted to the new role of co-chief executive of Starcom MediaVest Group UK.     Families are turning to tech to communicate, study says One in three families regularly use smartphones or tablets to talk to each other when they are in the same house, research from Microsoft Advertising has found.     Ad industry joins ministers to back Elle equal pay campaign The IPA and D&AD have added the voice of the ad industry to Elle magazine's equal pay campaign, which has already won ministerial support.     As Westminster rails against the Daily Mail, advertisers' silence speaks volumes Don't you just love the Daily Mail? It's not something you always hear on London's media circuit, but the popularity of Lord Rothermere's 117-year-old news brand is irrefutable.     D&AD and IPA back drive to close gender pay gap D&AD and the IPA are backing Elle's campaign for equal pay for women, as figures from the Office for National Statistics show a 12 per cent salary gap in the creative industries.     Facebook will be 'dead in three years' if its data use doesn't change Advertisers and platforms like Facebook face being shut out by consumers if they don't change how they use data, futurist Gerd Leonhard told the Guardian Changing Advertising Summit yesterday.     Arena to relocate in attempt to establish 'Havas Village' in UK Arena, formerly BLM, is moving from its Tottenham Court Road office to sit within sibling agency Havas Media's contemporary office space at 60 St Martin's Lane in the coming weeks.     My Media Week: Clare Hill This week, Clare Hill, managing director at the Content Marketing Association, gears up for next month's summit and awards bash and welcomes MediaCom as the trade body's first media agency member.     Weve takes on tech giants in battle of m-commerce The venture's chief executive, David Sear, sets out his stall in the war against internet titans as mobile becomes the 'first screen'. By David Benady.   Latest blogs   Email as a broadcast channel Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?     Condé Nast Traveller targets Chinese consumers in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.     The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor     The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.

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