Latest news | |  | | | | | The backlash against the British Gas Twitter campaign teaches brands they should only engage customers in conversation if they can "substantively engage" with feedback, claims We Are Social founder Robin Grant. | | |  | | | | | Nick D'Aloisio, the 17 year old who sold his Summly app to Yahoo for a reported $30 million in March, told the IAB Engage conference yesterday that it is now more important to learn how to navigate information than learn it. | | |  | | | | | Google's shares hit an all-time high yesterday (17 October), after the brand revealed better-than-expected third quarter results. | | |  | | | | | Sony's latest games console, the PlayStation 4, has entered the chart this week ahead of its expected release in November. | | |  | | | | | Work Club has hired Liza Bate, a senior social strategist from mobile network EE, and Mark Davis, a business director from Tribal DDB. | | |  | | | | | The latest viral video hits from Adidas, Volvo and FX. | | | |
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Also in the news | |  | | | | | British Gas was "incredibly naïve" to engage with customers on Twitter on the day it raised prices when it had failed to explain the move beforehand, it has been claimed. | | |  | | | | | Controversial loans company Wonga has commissioned a filmmaker to make a documentary about its customers as it looks to respond to criticism that it exploits vulnerable consumers. | | |  | | | | | Smartphone penetration will reach 75 per cent of the UK population and tablet penetration will hit 50 per cent in 2014, according to Guy Phillipson, the chief executive of the Internet Advertising Bureau. | | |  | | | | | Partners Andrews Aldridge has been named as the Royal National Lifeboat Institution's CRM agency after a contested pitch. | | | | From the blogs 
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