Media AM - L'Oréal, Facebook, My Media Week, industry awards, Zenith Media

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31st October 2013

L'Oréal loss rocks ZenithOptimedia Tim Hipperson's future as the chief executive of ZenithOptimedia UK is in doubt, as L'Oréal moves its £135 million UK and Ireland media account to Maxus.     Facebook's mobile ads now generate half of all revenues Facebook has reported nearly half (49%) of all its revenues are now generated by its mobile ads, an ad unit that simply didn't exist six quarters ago.     My Media Week: Alex Altman This week, Alex Altman, managing director of Global Solutions at MEC, talks about life back in the MEC fold, pitching, putting faces to names and getting stranded atop the Oxo Tower     The stories behind the winners during this year's industry awards season One of the true highlights of my job is the bird's-eye view I get of the UK's media landscape. This has come into acute focus over the past few weeks, which have been dominated by awards judging.     Zenith Media goes back to the 80s When Zenith Media opened in a warehouse in Paddington in 1988, it was a very different time.     Facebook seeks more 'authentic' celeb content as it admits decline in young users Facebook wants more celebrities to authentically use the social network as it admits to a decline in use among young people.     MG OMD's Robert Ffitch on winning Media Week's Agency of the Year Manning Gottlieb OMD picked up the award for Media Week Agency of the Year 2013 at this year's Media Week Awards.     Reaction from Media Week Awards 2013 winners: Part one This year's Media Week Awards received a record number of entries, we interviewed the winners on the night at at the Grosvenor House Hotel, Park Lane.     Reaction from Media Week Awards 2013 winners: Part two Media Week talks to this year's award winners at the Grosvenor House Hotel, Park Lane.     FT reports highest circulation in 125 years The Financial Times is claiming it has achieved its highest paid circulation in its 125-year history at nearly 629,000, up 5% year on year.     GQ editor Dylan Jones celebrates 25 years with his favourite covers Conde Nast's British GQ magazine celebrates its 25th anniversary in its December issue, which is reported to be its biggest issue for advertising revenues to-date.   Latest blogs   The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.     Newspaper publishers keen for overdose of tablets The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.     Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.     Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?     The science behind brand growth Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.

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