Media AM - Media Week Awards, Rajar Q3 2013, Instagram, ZenithOptimedia, ITN

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25th October 2013

ITV and Manning Gottlieb OMD win big at Media Week Awards ITV picked up an impressive seven awards including Sales Team of the Year, Brand of the Year and the Grand Prix at the Media Week Awards last night, while Manning Gottlieb OMD won the coveted Agency of the Year prize.     Rajar Q3 2013: Carat, Arena and UM views Carat, Arena and UM London radio buyers praise the performances of Kiss and Absolute's brand extensions as well as the strong performance by the Capital network.     Instagram reveals 'look and feel' of ads as roll-out begins Instagram is inviting users to "learn more" about how advertising will be added to the photo-sharing site and has unveiled an image of a test ad, which will roll out in the US next week.     ZenithOptimedia brings in Ian Liddicoat as first CIO ZenithOptimedia Group has hired Ian Liddicoat, the head of marketing sciences at professional services firm Towers Watson, as its first chief information officer.     Things we like: ITN's replica football pitch Things we like this week include ITN's temporary office renovations, Glen Greenwald's investigative journalism launch and Stephen Merchant going it alone.     Google, Apple and BP top LinkedIn best employers list Google has topped LinkedIn's list of most attractive employers, closely followed by Apple and BP.     Media business rankings 25 October 2013: John Ayling & Associates has moved up to eighth in the media table     Roy Jeans to leave Rapport Roy Jeans, the global chief executive of Interpublic's outdoor agency Rapport, is leaving the company.     My Media Week: Neil Fox This week, Neil Fox, Magic Breakfast show presenter, Magic 105.4, talks about 30 years in the business at The Radio Festival, interviews Robert de Niro and Michelle Pfeiffer, is serenaded by Robbie Williams, and tells us why it nearly came to fisticuffs when Daniel Radcliffe's security met Britney's at Magic Towers.     Print still reigns supreme at evolving Bauer Media Bauer Media UK's group MD of its London Lifestyle arm tells Louise Ridley why glossy magazines retain a special relationship with readers.     There's a shakedown going on, and ITV deserves credit for taking a stand One of the biggest problems with advertising on Facebook, according to Lord Rothermere, the svelte chairman of Daily Mail and General Trust, is that he only ever sees ads about how to tone his abs.     Would you invest in Twitter shares? Does news of the loss-making platform's planned IPO make you reach for your broker's number, Mark Banham asks.     How commercial radio started making waves Commercial radio is celebrating 40 years but, thanks to JWT, it was actually booming years earlier, Torin Douglas reveals.     'Growth hackers' don't need marketing theories, just lots and lots of testing I remember being suspicious of Twitter at first. Looking at my old Tweets, it wasn't until the end of 2006 that I properly got into it.     'The young are a different species' Mark Earls thinks that this is nonsense. In fact, "The young are a different species" is Earls' number two nonsense thing in his recent Twitter compilation of top marketing nonsense.   Latest blogs   Newspaper publishers keen for overdose of tablets The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.     Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.     Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?     The science behind brand growth Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.     Why it's become very difficult to get a poor media audit review - let alone a bad one Common sense suggests that 50% of all media buying should come at a price cheaper than the average and vice versa.

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