Campaign Daily Fix - Government comms cuts since 2010, WPP buys Chinese digital agency, Motors.co.uk picks Brave, Blackberry's open letter

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News Government has cut 48% of comms staff since 2010 by Louise Ridley, 15 October 2013, 12:01AM The government is aiming to "professionalise" its communications operation to retain high-quality employees, after revealing its has cut nearly half of its staff since 2010. WPP buys Chinese digital agency IM2.0 by Maisie McCabe, 15 October 2013, 09:06AM WPP's digital marketing agency VML has bought IM2.0, a Chinese digital advertising and media agency. Motors.co.uk picks Brave and MNC after pitch by James Swift, 15 October 2013, 09:30AM Motors.co.uk has appointed Brave as its creative agency and MNC as its media agency following a competitive pitch. BlackBerry pledges 'you can count on us' in emotional open letter to customers by Alex Brownsell, 15 October 2013, 09:50AM BlackBerry has written an open letter to its customers to reassure them that they can "continue to count on" the brand in the future. Govt centralises 'strategically challenged' comms operation by Louise Ridley, 15 October 2013, 12:01AM The government plans to strengthen relationships with agencies and rigorously evaluate campaign spending under the new centralised Government Communications Service launched today. Foursquare introduces ads for local businesses by Loulla-Mae Eleftheriou-Smith, 15 October 2013, 08:44AM Foursquare, the New York based social platform, has rolled out a self service ad-scheme for all companies, following a successful pilot programme. A third read tablet magazines 'cover to cover' by Louise Ridley, 15 October 2013, 10:25AM Almost one third of consumers read tablet editions of magazines "cover to cover" and few jump around apps using interactive tools, according to research from Hearst Magazines UK released to Media Week today. Promoted Facebook Connected Campaign of the month: Sky Share by Staff, 27 September 2013, 09:00AM The broadcaster promoted its shows by harnessing the power of friends through dedicated targeting via Facebook. ________ Latest Work Citroen "escape the ordinary" by CMW 14 October 2013, 05:24PM Citroen has released an online video to promote its DS3 Cabrio model, as well as the brand s partnership with Arsenal FC. CMW created the work, which also features the magician Drummond Money-Coutts. In the spot, Money-Coutts performs a trick with Ar... Debenhams "coats and boots" by JWT London 14 October 2013, 04:11PM Debenhams has released the second of three films from its "life made fabulous" campaign. JWT created the spot, which focuses on the retailer s collection of winter coats and boots. It features models on the streets of Prague as the action intermitten... Volvo "the chase" by Forsman & Bodenfors 14 October 2013, 11:14AM Volvo has released an online video showing one of its trucks being chased down a street by a herd of bulls. The Swedish agency Forsman Bodenfors created the spot, which can be viewed in 360 degrees online. The video was inspired by Spanish traditio... Also in the News Gordon's collaborates with Temperley London for limited edition labels by Gemma Charles, 15 October 2013, 10:45AM Epson reviews European creative and media accounts by James Swift, 14 October 2013, 12:40PM Agencies should act more like brands, says John Hegarty by Ben Hall, 14 October 2013, 08:42AM Burberry boss Angela Ahrendts to leave for Apple by Loulla-Mae Eleftheriou-Smith, 15 October 2013, 09:19AM Putting online reputation management on front foot by James Thomlinson, Bell Pottinger, 15 October 2013, 09:05AM Latest Jobs Account Director - Integrated £40-45k + Benefits, Central London Marketing Executive £36000 per annum, City of London account manager > #1 SOCIAL AGENCY up to £30,000 per annum, London Content Strategist £50000 - £60000 per annum + benefits, London Bid Project Manager £70000 per annum, City of London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.