Latest news | |  | | | | | Bauer Media has appointed Cath Ellington and Steve King to commercial and business development roles as part of its regional restructure, as Tracy Eastwood, the regional managing director of Yorkshire, leaves the company | | |  | | | | | Guinness has expanded its relationship with the BBDO to the key African market, moving the continent's creative account from the incumbent Saatchi & Saatchi South Africa. | | |  | | | | | As Eurostar launches its biggest brand campaign since the Olympics, Lionel Benbassat, head of marketing and brand, talks to Marketing about demonstrating cultural wit, understanding the Eurostar "generation" and why drunk girls outside Burger King ma... | | |  | | | | | Google recently announced it was switching to 100% secure search, diminishing business owners' ability to track valuable search terms, and obviously SEO experts have a fair amount to say about it, says Howard King, head of data and analytics at Rufus... | | |  | | | | | Tesco is cutting the number of buy-one-get-one-free (bogof) promotions on its bagged salads after finding that 68% of them end up being wasted by consumers. | | |  | | | | | Could the world be at UK marketers' feet - from untapped mobile revenue streams, asks Mike Spradbery, IBM UK & Ireland Mobile Lead. | | | | Opinion | |  | | | | | The view from the top of the age range is, amazingly, of some sort of "life after advertising". Among many other things that I enjoyed in my agency days was poking my nose into other people's business. | | |  | | | | | In my last few months of university, alongside the essays on Eliot and Joyce, the Red Bull consumption and the tears at dawn as deadlines grew closer, my class and I began to accept that the period of time after leaving uni would be very shit and ver... | | | | From the blogs  | | | | | | | | | | |  | |
More... | |  | | | | | This sponsorship opportunity provides advertisers the ideal platform to reach tennis fans. The sponsorship package will include headers, stings and pre-roll during November, providing the sponsor with the opportunity to build a strong association wit... | | |  | | | | | PR professionals must embrace data analysis if they are to produce the insights that will ensure their agency's campaigns are effective in helping clients to achieve their goals. | | |  | | | | | Recognising that consumer participation is vital for social media campaigns, smart brands are using a basic set of "intrinsic motivations" in order to drive long-term customer loyalty. | | | | | | | Latest jobs | | | Digital Growth Hacker | | Recruiter GoodEgg Digital | | Salary £40k + Significant Bonus & Benefits | | Location Central London | | | Senior Visual Designer | | Recruiter Propel | | Salary £35000 - £40000 per annum + Excellent Benefits | | Location East London | | | | | CRM Manager | | Recruiter GoodEgg Digital | | Salary Circa £55k pro rata | | Location Central London | | |  | | 
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