Digital AM - Google Glass, Facebook, Apple, Twitter, Tesco, search ads

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Google rewards Glass users and expands Explorer programme by Loulla-Mae Eleftheriou-Smith 29 October 2013, 11:44AM Google has shared plans to reward its Google Glass users with an opportunity to swap their existing glasses for a new pair, while expanding people's access to the product through an invite-a-friend system. Facebook reacts to 'irresponsible' report that calls it a traditional media owner by Matthew Chapman 29 October 2013, 11:30AM Facebook has slammed a Forrester report that claims the social network has failed marketers by labelling the site "at times illogical and at others irresponsible". Apple profits drop for first time in 11 years by Matthew Chapman 29 October 2013, 09:25AM Apple has recorded its first annual profits fall for 11 years, despite selling a record number of iPhones in its September quarter. Google runs risk of creating 'protection racket' with branded images in search ads by Matthew Chapman 29 October 2013, 11:00AM Google's US-only trial of branded images in Google search ads could effectively create a brand protection racket if implemented, writes iProspect UK chief executive Chris Whitelaw. Twitter's revenue per visitor quadruples in 12 months by Louise Ridley 28 October 2013, 03:33PM Twitter's global revenue per visitor has rocketed 300 per cent over the past year, rising to 44 cents (27p) for each visitor to the site, up from 11 cents (7p), according to a new report. Claire Beale: Trends rely on fundamentals by Claire Beale 29 October 2013, 08:00AM I spent a couple of hours this month locked in a hot room with a handful of senior marketers. I've had worse jobs. The topic of discussion was social media. It still mostly is these days, when it's not big data. Amscreen lands five year national Tesco contract by Arif Durrani 29 October 2013, 08:30AM Amscreen has landed a five year partnership with Tesco to provide dynamic advertising opportunities across the supermarket giant's 450 petrol stations in the UK. Is the CMO at risk of becoming extinct? by Nicola Kemp 29 October 2013, 08:05AM With an increasing number of brands creating chief data and digital officer roles to drive innovation, is the position of CMO at risk of becoming an endangered species? Nicola Kemp investigates. Promotion: 6 Steps to Social Media Customer Services Success Brands can no longer ignore the need to offer customer service in social spaces. Download this report for free and learn how to strategically evolve your social customer service initiative.   Download the report here.   Also in the news How to... spot trends by 29 October 2013, 08:00AM In this issue we have provided you with more trends than you can shake a stick at. But how can you tell the difference between fads and genuine trends? Here's how to follow relevant websites and trends - before it's too late. Trend of the day: Post-digital behaviour by Nicola Kemp 28 October 2013, 11:00AM In the first of our 'Forward 50' trends series, Nicola Kemp explains how marketers can avoid losing sight of the fundamentals. Reflex Nutrition partners with The Wolverine by Maisie McCabe 29 October 2013, 09:56AM Reflex Nutrition has signed a deal with 20th Century Fox to partner with the release of 'The Wolverine' on DVD as part of its biggest ad campaign to support its Instant Whey PRO protein drink. Facebook slams 'irresponsible' Forrester for accusing site of failing marketers by Matthew Chapman 29 October 2013, 09:41AM Facebook has slammed a Forrester report that claims the social network has failed marketers by labelling the site "at times illogical and at others irresponsible". 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