| The impact of the cloud on the future of payments | | 30 October 2013, 2:15PM |  Cloud based payments will most certainly have an impact on the way in which consumers make payments in the near future. The key drivers for pushing payments into the cloud is most certainly time to market, security and consumer adoption.
| | | | What brand managers should know about engaging with fashion bloggers | | 30 October 2013, 2:05PM |  We recently held an event for fashion brands and bloggers to discuss current trends in the industry, and how we as a network can better connect these two groups. From this event, it became clear that the way brands and bloggers are working together is changing fast. As such, we are launching a dedicated programme to explore and push the boundaries of these mutually beneficial connections, ensuring that our brands are continually innovating in this sector. This piece highlights some of the most important points that came out of our event.
| | | | Future-proofing digital design in a multi-platform world | | 30 October 2013, 11:04AM |  One of the most challenging aspects of digital design over recent years has been catering to the ever-changing platforms on which content is delivered, and how users interact with them. Just five years ago, the idea of reading a magazine over a portable device was unheard of. Nowadays, it's expected, so is a necessity.
| | | | Buffer hacked, but company communicates to save embarrassment | | 29 October 2013, 1:33PM |  Buffer is a social media scheduling tool used by thousands of individuals, digital marketers and online brands. It describes itself as “a better way to share on social media, for free”, and it says that it “shares your content at the best possible times throughout the day so that your followers and fans see your updates more often.”
| | | | Infographic: 69% of Londoners use their iPhones on the toilet | | 29 October 2013, 1:32PM |  Where does the UK public use their iPhones? You may not want to know the answer. According to research by OnePoll and Arena Media 69% of Londoners use their iPhone on the toilet. With the most popular iPhone activity being SMS (96.2%), it may be something you choose to forget next time you hear the beep.
| | | | Bring on behavioural marketing | | 29 October 2013, 10:31AM |  In the third and final entry of this series, John discusses how behavioural marketing is key to reaching and forming the best possible relationship with your audience.
In a marketplace where generic messaging overload can make buyers feel neglected, getting more personal with your content makes a big difference. Many marketers are recognising this, with 62 per cent of businesses investing in some form of personalisation in their emails and websites, according to a recent Forrester research report.
| | | | My Christmas wish list for mobile and m-commerce | | 29 October 2013, 10:27AM |  Christmas is coming. And if you're a retailer or consumer brand, by now your plans for the holiday season are all set up and ready to roll. This year, unsurprisingly, mobile is expected to play a bigger part than ever - even more so than last year which, whilst not shocking to the people in the street, did seem to take brands and retailers a bit by surprise.
| | | | Apps need to build longer term engagement | | 28 October 2013, 1:22PM |  This year, over 102 billion apps will be downloaded by consumers. In what's clearly a saturated marketplace, brands and marketers are failing to exert their influence and engage with their consumers.
| | | | Instagram reveals sponsored posts | | 28 October 2013, 12:58PM | The example given by Instagram looks reassuringly similar to the posts you'd normally see on the platform, but with the 'sponsored' banner, obvious enough that you wouldn't mistake them for user generated content. The ads will initially be rolled out in the U.S. this week to give users "a sense for the look and feel of the ads you will see".
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