| Buffer hacked, but company communicates to save embarrassment | | 29 October 2013, 1:33PM |  Buffer is a social media scheduling tool used by thousands of individuals, digital marketers and online brands. It describes itself as “a better way to share on social media, for free”, and it says that it “shares your content at the best possible times throughout the day so that your followers and fans see your updates more often.”
| | | | Infographic: 69% of Londoners use their iPhones on the toilet | | 29 October 2013, 1:32PM |  Where does the UK public use their iPhones? You may not want to know the answer. According to research by OnePoll and Arena Media 69% of Londoners use their iPhone on the toilet. With the most popular iPhone activity being SMS (96.2%), it may be something you choose to forget next time you hear the beep.
| | | | Bring on behavioural marketing | | 29 October 2013, 10:31AM |  In the third and final entry of this series, John discusses how behavioural marketing is key to reaching and forming the best possible relationship with your audience.
In a marketplace where generic messaging overload can make buyers feel neglected, getting more personal with your content makes a big difference. Many marketers are recognising this, with 62 per cent of businesses investing in some form of personalisation in their emails and websites, according to a recent Forrester research report.
| | | | My Christmas wish list for mobile and m-commerce | | 29 October 2013, 10:27AM |  Christmas is coming. And if you're a retailer or consumer brand, by now your plans for the holiday season are all set up and ready to roll. This year, unsurprisingly, mobile is expected to play a bigger part than ever - even more so than last year which, whilst not shocking to the people in the street, did seem to take brands and retailers a bit by surprise.
| | | | Apps need to build longer term engagement | | 28 October 2013, 1:22PM |  This year, over 102 billion apps will be downloaded by consumers. In what's clearly a saturated marketplace, brands and marketers are failing to exert their influence and engage with their consumers.
| | | | Instagram reveals sponsored posts | | 28 October 2013, 12:58PM | The example given by Instagram looks reassuringly similar to the posts you'd normally see on the platform, but with the 'sponsored' banner, obvious enough that you wouldn't mistake them for user generated content. The ads will initially be rolled out in the U.S. this week to give users "a sense for the look and feel of the ads you will see".
| | | | | | | Linkin Park Recharge music marketing with gamification | | 27 October 2013, 11:59PM |  Linkin Park are never afraid of testing new musical formats as well as new marketing mechanics. The latest album is a remix dubstep/dance album of their acclaimed rock album "Living Things". The latest marketing employed is gamification through social media, Xbox live music streaming and creating awareness for the world's energy poverty.
| | | | Instagram needs to make up its mind what it is | | 25 October 2013, 2:53PM |  What is Instagram? Photo-sharing social media platform, clearly. But more broadly: is it a technology company, media company or e-commerce platform? Probably a bit of all.
Instagram-like Facebook and Google- likes to consider itself a tech company, according to WPP chief executive Martin Sorrell who never grows tired of making this point.
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