Monday, 14 October 2013

Digital AM - Wonga, WHSmith, Beta, Sainsbury's, Google+

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Wonga set to release movie about customers to answer 'loud critics'
Wonga set to release movie about customers to answer 'loud critics'
by Alex Brownsell
14 October 2013, 11:30AM
Controversial loans company Wonga has commissioned a filmmaker to create a "movie" about its customers, as it looks to respond to criticism that it exploits vulnerable consumers.
WHSmith apologises over 'unacceptable' pornographic eBooks
WHSmith apologises over 'unacceptable' pornographic eBooks
by Alex Brownsell
14 October 2013, 09:30AM
WHSmith has apologised after being attacked for selling dozens of pornographic eBooks on its website.
Beta acquires technology agency Powershift
Beta acquires technology agency Powershift
by Louise Ridley
14 October 2013, 08:00AM
Beta, the independent creative agency, has bought Midlands-based technology marketing agency Powershift to strengthen its digital proposition.
Sainsbury's announces first 'dark store' opening in London
Sainsbury's announces first 'dark store' opening in London
by Alex Brownsell
14 October 2013, 09:00AM
Sainsbury's is to follow Waitrose and Tesco with the launch of its first "dark store", dedicated to fulfilling online grocery orders.
Google+ users could appear in ads unless they opt-out
Google+ users could appear in ads unless they opt-out
by Loulla-Mae Eleftheriou-Smith
14 October 2013, 09:22AM
Google+ users can now be used in or alongside product ads, in a move similar to Facebook's recent changes, but with a vital opt-out option.

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Also in the news
Shazam gears up for UK launch of retail offering trialled by Gap
Shazam gears up for UK launch of retail offering trialled by Gap
by Matthew Chapman
11 October 2013, 11:31AM
Shazam could bring its retail offering, which has been trialled in the US by Gap-owned Old Navy, to the UK as early as next year, according to chairman Andrew Fisher.
Ryanair's O'Leary u-turns on 'I'm our marketing director' stance
Ryanair's O'Leary u-turns on 'I'm our marketing director' stance
by Loulla-Mae Eleftheriou-Smith
11 October 2013, 10:45AM
Ryanair's Michael O'Leary, one of the most outspoken airline chiefs, known for praising the benefits of bad publicity and claiming to be the company's sole marketing director, has u-tuned on his previous comments and is recruiting a sales and marketi...
Moneysupermarket.com calls CRM pitch
Moneysupermarket.com calls CRM pitch
by Louise Ridley
11 October 2013, 10:15AM
Moneysupermarket.com, the price comparison website, is in the early stages of discussing a CRM brief with agencies.
John Lewis to launch nationwide loyalty card after year-long trial
John Lewis to launch nationwide loyalty card after year-long trial
by Matthew Chapman
11 October 2013, 09:15AM
John Lewis will begin the nationwide roll out of the loyalty programme it began trialling a year ago at the end of the month.

From the blogs

The Wall

Taking the bull by the horns
Jonathan Staines
14 October 2013, 9:46AM
Three and a half happy bunnies
Steve Henry
14 October 2013, 7:58AM
Win Win Win Situation: Facebook's new mobile app ad revamp to drive revenue while benefiting brands and consumers alike
Angus Wood
11 October 2013, 3:17PM
Will Facebook always be number one?
Neil Kleiner
11 October 2013, 11:47AM
Why your mobile advertising strategy doesn't work
Ed Halliwell
11 October 2013, 11:45AM
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