Media AM - ZenithOptimedia, Carphone Warehouse, Sky, Mobile video ad spend, BT

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	07th October 2013

ZenithOptimedia eyes FMCG growth with specialist division ZenithOptimedia has launched FMCG Republic to boost the agency's positioning in the competitive FMCG sector.     Carphone Warehouse targets 'consideration phase' for upgrades Carphone Warehouse has today launched a six-figure six-month content partnership with Future's technology brands, TechRadar, T3 and Gizmodo UK.     Sky buys Multicultural & Ethnic Media Sales BSkyB has bought the specialist ad sales house Multicultural & Ethnic Media Sales (Mems) and will incorporate it into its sales firm Sky Media.     Mobile video ad spend explodes 1,260% after 4G launch, says IAB/PwC Mobile video ad spend exploded 1,260% year on year from £1.7m to £23m during the first half of the year on the back of the 4G rollout, according to a PwC report carried out on behalf of the Internet Advertising Bureau (IAB).     Clients and agencies should be in it for the long-term, says BT's Gavin Patterson Gavin Patterson, BT's newly-appointed chief executive, says that strong long-term client-agency relationships are "absolutely critical" for effective marketing.     Aegis makes 'commitment to Scotland' after buying Media Vision Aegis Media has bought the remaining 50 per cent stake in Edinburgh-based agency Media Vision and plans to merge the business with Carat Edinburgh to create Carat Scotland.     Weve takes on tech giants in battle of m-commerce The venture's chief executive, David Sear, sets out his stall in the war against internet titans as mobile becomes the 'first screen'. By David Benady.     The focus on Price is the strongest sign yet that LinkedIn means business Before the frenetic activity of Advertising Week had even begun, LinkedIn was making waves in New York after a senior, local hire provided the strongest indication yet about its ambitions in the media space.     Tesco kick-starts digital attack with Hudl launch The supermarket chain is focusing on building a presence in the technology and owned media space. By David Benady.     Why brands have to grasp context-aware advertising through mobile phones I spend quite a lot of time in a Derbyshire town called Belper. My parents live nearby. There's a nice little high street with one more cafe than you might expect and a high-quality Oxfam bookshop.     Media industry looks to mobile for future growth The Advertising Week event in New York attracted some big names, all focusing on technology, Danny Rogers writes.     Should media work closer with creative? Some successful recent campaigns have benefited from the two disciplines collaborating closely. By Mark Banham.   Latest blogs   Email as a broadcast channel Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?     Condé Nast Traveller targets Chinese consumers in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.     The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor     The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.

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