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| Also in the news | | | | | | Bo Hellberg, the executive creative director at Paris-based agency Megalo & Company, has been appointed executive creative director of Brave and its sister agency Billington Cartmell. | | | | | | | Moneysupermarket.com, the online comparison website, is to debut its latest television ad, "kid in a cake shop", to promote finding better deals online by switching energy suppliers this weekend. | | | | | | | ISBA has welcomed the publication of a new Ofcom report on children's media use, which found the number of children who own a mobile phone is declining for the first time since 2005. | | | | | | | Bluetooth low energy allows for contextual proximity shopping in a way NFC cannot match, Marcus Kirsch writes. | | | | | | | Content is the buzzword that has spawned a thousand conferences. Agencies that have traditionally created ads have turned their hands to building narratives, but is adland equipped to create longer-form, editorial-style work, or is it too well-practi... | | | | From the blogs
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