Breaking news from Brand Republic - Mobile video ad spend, Coral, Breast Cancer Campaign, Brave and Billington Cartmell, Coca-Cola

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Mobile video ad spend explodes 1,260% after 4G launch, says IAB/PwC by Matthew Chapman 04 October 2013, 04:42PM Mobile video ad spend exploded 1,260% year on year from £1.7m to £23m during the first half of the year on the back of the 4G rollout, according to a PwC report carried out on behalf of the Internet Advertising Bureau (IAB). Coral launches campaign starring Joe Calzaghe's dad by Maisie McCabe 07 October 2013, 09:09AM Coral, the bookmaker, has launched a campaign starring Enzo Calzaghe, the boxing trainer and cornerman and father of Joe, the retired champion boxer. Breast Cancer Campaign launches emotive commuter marketing drive by Magda Ibrahim 07 October 2013, 08:43AM Research charity Breast Cancer Campaign is unveiling a new marketing crusade from today (7 October), including 4,000 train card ads on south east rail routes. Brave and Billington Cartmell hire Hellberg as ECD by Louise Ridley 07 October 2013, 08:00AM Bo Hellberg, the executive creative director at Paris-based agency Megalo & Company, has been appointed executive creative director of Brave and its sister agency Billington Cartmell. Coca-Cola appoints Bríd Drohan-Stewart to top GB marketing role by Alex Brownsell 04 October 2013, 03:30PM Coca-Cola has appointed Bríd Drohan-Stewart to the role of Great Britain marketing director. Also in the news The future of... retail by Aaron Martin 07 October 2013, 08:01AM Few industries have been as impacted by the advent of the digital era as the retail sector. But while some retailers are struggling to keep their heads above water, others - like John Lewis - have embraced changing consumer behaviours and turned them... Porsche celebrates 50 years of 911 with the roar of engines by Alex Brownsell 04 October 2013, 03:00PM Porsche is marking 50 years of its famous 911 model by performing a rendition of "Happy Birthday" using the sound of the engines. Moneysupermarket.com launches energy saving TV spot by Mark Banham 04 October 2013, 12:11PM Moneysupermarket.com, the online comparison website, is to debut its latest television ad, "kid in a cake shop", to promote finding better deals online by switching energy suppliers this weekend. Daily Mail's Miliband coverage deemed "own goal" for press by John Owens 04 October 2013, 12:00PM The Daily Mail is judged to have scored an "own goal" for press regulation and "demonstrated a distinct lack of judgement" in the handling of its attack on Labour leader Ed Miliband's deceased father this week. Opinion A view from the top by Amir Kassaei 03 October 2013, 08:00AM "The top" is only the top when a leader performs his or her role from a specific perspective. Leaders need to live every day in a way that has a positive impact on the whole company. A view from the bottom by Ciaran Thapar 03 October 2013, 08:00AM From the blogs My clients are really unhappy with me Rachel Brushfield 06 October 2013, 5:25AM NABS Fast Forward Session 4: Engagement NABS 04 October 2013, 2:50PM 'Where you've been' is where it's at: rethinking geo-targeting Mark Prior 04 October 2013, 12:55PM More... Private Hear: October 2013 by Staff 03 October 2013, 08:00AM Featuring work from Moneysupermarket.com, Prostate Cancer UK, Road Safety Scotland, YouView, Blair & Sheridan. Print and digital advertising opportunities with Nasa by Getmemedia 30 September 2013, 09:55AM Nasa (National Advertising Sales Agency) is the newly combined sales teams of Mirror group, Amra, Amra Direct and Digital. Are brands guilty of pursuing an outdated model of engagement with agencies? by 30 September 2013, 07:42AM British Airways is reviewing its longstanding global agency relationships in light of changes in the marketplace. 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