| | | | Christmas is coming: how online retailers can prepare | | 15 October 2013, 11:15AM |  Despite it feeling like only yesterday we were packing away our sunglasses and flip flops, retailers are already ringing sleigh bells in the run up to the biggest shopping period of the year. You only have to glance in the department stores to see the construction of the annual Christmas grotto and the Christmas decorations are beginning to pop up.
| | | | The end of pure play retail | | 14 October 2013, 2:00PM |  Bricks and mortar stores will stay in business as long as they reinvent themselves.
This is about combining digital and traditional - rather than either/or – and providing extra services and experiences that online can't provide.
| | | | Google Hummingbird: rewarding high-quality web content | | 14 October 2013, 1:14PM |  An old myth about SEO that still persists is that it’s still about “keyword stuffing” your on-page content, hence the old joke: “An SEO copywriter walks into a bar, pub, public house, hotel, restaurant and orders a beer, lager, wine, whisky, drink”.
| | | | Time pressure is no reason to leave consumer input out of the innovation process | | 14 October 2013, 12:32PM |  "We don't have time to ask consumers; research takes too long for our business."
How often have you heard this? And how much innovation effort is wasted because of a lack of consumer input? Too often, professionals think they don't have the time or assume it can't possibly be meaningful at such short notice.
| | | | Will Facebook always be number one? | | 11 October 2013, 11:47AM |  One of the most common questions I (and I’m sure, everyone who works in social media) gets asked is, “Will Facebook always be number one?" I think that question says more about the human condition to watch successful things fail than our desire to see Google or Yahoo take the social media crown away from Mr Zuckerberg.
| | | | Why your mobile advertising strategy doesn't work | | 11 October 2013, 11:45AM |  Advertisers need to evaluate how mobile contributes towards their overall business goals if they are to create a coherent strategy that seamlessly engages customers across multiple channels.
Real-time advertising has revolutionised digital display, but advertisers who want to take advantage of the real-time mobile opportunity face challenges. When executed with purpose and meaning, real-time mobile advertising provides a powerful tool to reach customers and engage them in an exciting additional marketing channel. However, the nature of mobile advertising and its differences to other channels forces advertisers to ask fundamental questions such as, whether mobile fits with their product offering and what a mobile channel and mobile marketing can achieve.
| | | | Email marketing: automate to innovate | | 11 October 2013, 11:34AM |  In the second of this series, John discusses how marketers can drastically save time on managing email campaigns, while improving customer experiences.
As a marketer of the 21st century, it's about time you take the next step and enter the world of automation. According to Gartner research, by 2020customers will manage 85% of their relationships without talking to a human. Furthermore, Forrester claims companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Certainly food for thought.
| | | | Instagramers snap more than 21,000 photos for Red Bull extreme diving video | | 10 October 2013, 10:40AM |  Red Bull Cliff Diving, ‘an Instagramer’s view’ Red Bull enlisted four of the UK's top Instagramers last month to take the pictures for a stop motion film about its World Series Diving competition. More than 21,000 photos were taken by @danrubin, @jeera, @chaiwalla and @Finn at the Red Bull Cliff Diving competition in Pembrokeshire in September.
| | | | Viral Trends: Ad agency terrifies coffee shop customers with epic viral horror prank | | 10 October 2013, 10:38AM | 
Scaring the living sh*t out of people is the bottom line of horror movie marketing and Thinkmodo is getting pretty darn good at terrifying public PR stunts! Earlier this year, the viral video agency freaked out beauty salon customers with an elaborate hidden camera prank to promote the release of The Last Exorcism and now it's at it again; this time it's unsuspecting coffee shop patrons getting the prankvertising treatment.
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