Tim Hipperson's future as the chief executive of ZenithOptimedia UK is in doubt, as L'Oréal moves its £135 million UK and Ireland media account to Maxus.
Online video that is shared has obvious potential benefits related to campaign reach and impact of message, but only for brands that throw their best at it.
Littlewoods is releasing a Christmas campaign featuring its brand ambassadors Myleene Klass and Mark Wright. St Luke s created the 40-second TV spot, which is backed by 4 million in media spend and will run for seven weeks. The ad takes place in a w...
Blood and guts abound in the mobile operator Giffgaff s new online video. Fallon created the 90-second spot, which will be hosted on Giffgaff s YouTube channel and on Vice s website in time for Halloween. The spot opens with a white-clad horde runnin...
The Bacardi gin brand Bombay Sapphire has launched a global advertising campaign. Gravity Road created the print and outdoor work, which was launched on London Underground digital panels in the UK this week and will be rolled out globally in countrie...
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