| Sport and reactive marketing: a perfect match | | 08 October 2013, 11:24AM |  "Sport generates passion like almost nothing else in modern life - and that passion comes to life on social media," explained Richard Ayers, CEO of sports marketing agency Seven League, at the opening of Sport and Social: Incredible Loyalty, Incredible ROI at this year's Social Media Week.
| | | | The rise and rise of WordPress | | 08 October 2013, 10:34AM |  WordPress has come a long way in the past decade, evolving from a niche blogging tool into one of the most popular websites in the world. According to the latest statistics, it's now the dominating platform used by the web's top 100 blogs, including the likes of Mashable, Forbes and CNN, (not to mention our humble little Viral Ad Network blog). Not bad for something that started out as a college side project in one man's bedroom!
| | | | New Zealand - a great Southland of potential: part 2 | | 08 October 2013, 12:07AM |  New Zealand have some pretty cool local brands too and they make great play about local brand values. I saw a lot of "for Kiwis, by Kiwis", in marketing messages. Clearly that message resonates with consumers both on line and off.
| | | | London Fashion Week: how to stand out on the social catwalk | | 07 October 2013, 11:13AM |  This year saw the most digitally-savvy London Fashion Week in the event's history, with organisers taking to Twitter, Facebook and Instagram to drive online conversations around all the latest collections from the world's top fashion designers. It seems like a logical step for an industry obsessed with being constantly up-to-date; the British Fashion Council's CEO, Caroline Rush, commented recently that social media "lets you share messages, get it out to broad audiences... get an instant response, [and] find out what's trending." As the fashion houses packed up and headed home from London Fashion Week 2013, they left in their wake over 365,000 online mentions about their brands, shows and collections.
| | | | Snapchat experiments with Stories | | 07 October 2013, 11:04AM |  Late last week, Snapchat revealed a new feature; Snapchat Stories. It's a bit like the equivalent of a Facebook newsfeed, but with a Snapchat twist. You take a series of photos or videos, add the necessary captions and /or graffiti, after which they'll appear in all of your friends' newsfeeds where they can be viewed repeatedly for 24 hours. After this time period the traditional 'self destructive' nature of the platform kicks in, and the photos and videos are gone.
| | | | | | | 'Where you've been' is where it's at: rethinking geo-targeting | | 04 October 2013, 12:55PM |  It doesn't take a grizzled marketing lifer to remember when every January heralded the 'year of mobile'. "This year, it's definitely going to happen," said the experts. "I know we said the same in 2006, and the year before, but 2007 will really be it. This time we mean it." And so another year would pass: its promises unfulfilled; the predictions put back on the shelf for another 12 months.
| | | | The future of... Retail | | 04 October 2013, 12:30PM |  Few industries have been as impacted by the advent of the digital era than the retail sector. But while some retailers are struggling to keep their head above water, others - like John Lewis - have embraced changing consumer behaviours and turned them to their advantage. As the retail sector continues to transform itself, what is the future of retail likely to look like? And what will it take for retailers to succeed in this brave new world?
| | | | How to choose a domain name: infographic | | 04 October 2013, 12:15PM |  You’ve got all your branding set up, your business plan in place and some good business prospects. All you need to do is get your website set up. Oh, and choose a good domain name.
| | | | Measure quality to improve content marketing lead generation | | 03 October 2013, 10:11AM |  One of the biggest advantages- and challenges – of online content marketing is the infinite amount of data available to marketers. With so many ways to measure data consumption, deciding which metrics matter to your brand can be difficult, but an important part of your marketing strategy. According to a 2012 study by the Content Marketing Institute, 33% of B2B marketers and 41% of B2C marketers list inability to measure content effectiveness as a challenge.
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