Media AM - PPA Advertising Awards, Lady Gaga, BT, IPA, IPC Southbank

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	11th October 2013

PPA Advertising Awards 2013: double wins for O2 and Universal McCann O2 and Universal McCann both came away with two top prizes at the 2013 PPA Advertising Awards, held in association with Brand Republic.     Things we like: Lady Gaga goes Outdoor Things we like this week include Lady Gaga's partnership with Clear Channel, Time Out's iPhone app and LBC's 40th birthday.     BT partners with EE to offer mobile phone packages BT has signed a deal with telecoms firm EE to provide mobile services to its customers.     Media business rankings 11 October 2013: Goodstuff Communications lands First Utility.     IPA Adaptathon focuses on alliances Leading figures from the client, agency and intermediary sides of the advertising industry gathered at Altitude, London on 3rd October 2013 for the first in a series of five IPA- led Adaptathons that will take place over the next eighteen months.     IPC Southbank appoints Rich Sutcliffe as digital development director IPC Southbank has appointed Rich Sutcliffe, the digital development director at Haymarket Business Media, to the same role.     As Westminster rails against the Daily Mail, advertisers' silence speaks volumes Don't you just love the Daily Mail? It's not something you always hear on London's media circuit, but the popularity of Lord Rothermere's 117-year-old news brand is irrefutable.     Should Global Radio be forced to offload stations? Some GMG Radio assets may go on sale when the anti-trust process finally draws to a close, Maisie McCabe writes.     Rowe global role key for new-look ZenithOptimedia Ambitious projects have never fazed Belinda Rowe, who is tasked with overhauling ZenithOptimedia's international performance. By Louise Ridley.     Now our official second screen, can TV become our new quiet companion? The next challenge for TV is to see if it can hang on to its prized "second screen" status. The screen we carry around with us and fondle is clearly the first - that's the one we use for shopping and talking to friends, it's the one that knows all our secrets and keeps all our pictures.     Google eyes ad dollars with VideoLab offering The tech giant is helping brands make the most out of video advertising in a partnership with Newcast.     Media owners warned not to get lost in data Consumer data remains a big, if delicate, issue for publishers, Mark Banham discovers at the AOP Autumn Conference.   Latest blogs   Email as a broadcast channel Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?     Condé Nast Traveller targets Chinese consumers in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.     The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor     The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.

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