Media AM - Nigel Sharrocks, Guardian, TripAdvisor, Wonga, Santander,

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	09th October 2013

Barb appoints Nigel Sharrocks as new chairman The Broadcasters' Audience Research Board (Barb) has appointed Nigel Sharrocks as non-executive chairman, succeeding Nigel Walmsley who is stepping down after 11 years.     Programmatic buying could spawn 'real-time creative' Creative agencies will collaborate with programmatic media buying platforms in future to create a "step change" in marketing, a panel told the Guardian Changing Advertising Summit yesterday (8 October).     American Express partners with TripAdvisor American Express is partnering with TripAdvisor to allow its card members to log into the travel review site to post verified card member reviews, see where other Amex customers are shopping and get special offers.     Wonga radio ad banned for trivialising high interest loans Pay day loan firm Wonga has been rapped by the Advertising Standards Agency (ASA) over a radio ad promoting the simplicity of taking out a high-interest short term loan.     Carat retains £27m Santander UK media business Santander UK has kept its £27 million media planning and buying account with Carat, after winning a final shoot out against MediaCom.     Four decades of commercial radio The former BBC correspondent and ex-Campaign reporter Torin Douglas on the launch of commercial radio in the early 70s.     Weve takes on tech giants in battle of m-commerce The venture's chief executive, David Sear, sets out his stall in the war against internet titans as mobile becomes the 'first screen'. By David Benady.     The focus on Price is the strongest sign yet that LinkedIn means business Before the frenetic activity of Advertising Week had even begun, LinkedIn was making waves in New York after a senior, local hire provided the strongest indication yet about its ambitions in the media space.     Tesco kick-starts digital attack with Hudl launch The supermarket chain is focusing on building a presence in the technology and owned media space. By David Benady.     Why brands have to grasp context-aware advertising through mobile phones I spend quite a lot of time in a Derbyshire town called Belper. My parents live nearby. There's a nice little high street with one more cafe than you might expect and a high-quality Oxfam bookshop.     Media industry looks to mobile for future growth The Advertising Week event in New York attracted some big names, all focusing on technology, Danny Rogers writes.     Should media work closer with creative? Some successful recent campaigns have benefited from the two disciplines collaborating closely. By Mark Banham.   Latest blogs   Email as a broadcast channel Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?     Condé Nast Traveller targets Chinese consumers in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.     The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor     The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.

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