Media PM - Arena, Absolute Radio, RAB, Clare Hill, Facebook

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	09th October 2013

Arena to relocate in attempt to establish 'Havas Village' in UK Arena, formerly BLM, is moving from its long-standing Tottenham Court Road office to sit within sibling agency Havas Media's contemporary office space at 60 St Martin's Lane in the coming weeks.     Absolute Radio reports £2.5m loss Absolute Radio made a pre-tax loss of £2.5 million in 2012, down 37.4 per cent year on year despite flat revenues after the Olympic slump brought on a "year of two halves".     RAB study promises to 'unlock millions' for advertisers Brands using radio for their advertising get nearly eight times the return on investment (ROI), according to the first-ever analysis of confidential cross-agency data presented by the Radio Advertising Bureau today.     My Media Week: Clare Hill This week, Clare Hill, managing director at the Content Marketing Association, gears up for next month's summit and awards bash and welcomes MediaCom as the trade body's first media agency member.     Facebook will be 'dead in three years' if its data use doesn't change Advertisers and platforms like Facebook face being shut out by consumers if they don't change how they use data, futurist Gerd Leonhard told the Guardian Changing Advertising Summit yesterday.     UK is most online economy in the Western world, says Channel 4's Paul Mason The UK is the most online economy of the Western world and ecommerce has "got into the fingernails" of people, while the nation is at the start of a technology upswing.     Weve takes on tech giants in battle of m-commerce The venture's chief executive, David Sear, sets out his stall in the war against internet titans as mobile becomes the 'first screen'. By David Benady.     The focus on Price is the strongest sign yet that LinkedIn means business Before the frenetic activity of Advertising Week had even begun, LinkedIn was making waves in New York after a senior, local hire provided the strongest indication yet about its ambitions in the media space.     Media industry looks to mobile for future growth The Advertising Week event in New York attracted some big names, all focusing on technology, Danny Rogers writes.     Tesco kick-starts digital attack with Hudl launch The supermarket chain is focusing on building a presence in the technology and owned media space. By David Benady.     Should media work closer with creative? Some successful recent campaigns have benefited from the two disciplines collaborating closely. By Mark Banham.     Why brands have to grasp context-aware advertising through mobile phones I spend quite a lot of time in a Derbyshire town called Belper. My parents live nearby. There's a nice little high street with one more cafe than you might expect and a high-quality Oxfam bookshop.   Latest blogs   Email as a broadcast channel Email has long been categorised as a direct marketing tool - but is it time for the marketing industry to ask whether this label is a major injustice to an incredibly valuable media channel?     Condé Nast Traveller targets Chinese consumers in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.     The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor     The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.   Marketing Executive - Events - London , Section:Media Ltd £25,000 - £28,000 OTE £33,000, London Media Sales Executive , Formula Won £20k + uncapped comm (realistic OTE £30k), London Exhibition Director , Carreras Lathane Associates - CLA £60000 - £70000 + bonus,commissions, London Publisher , Carreras Lathane Associates - CLA £60k + 20% bonus, South East England Media Planning Manager - Leading Finance Client , Lipton Fleming £35000.00 per annum + competitive benefits package, London

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