| Lib Dems get big name backers with #whyiamIN social media campaign | | 09 October 2013, 2:31PM |  The debate around Britain’s membership of the European is never far from the surface, and with a Conservative MP trying to get legislation through that will trigger an in or out referendum come 2017, it has been a hot topic in Westminster in recent days and weeks.
| | | | Brands are becoming stagnant in their approaches to social media | | 09 October 2013, 11:55AM |  Social media was supposed to be the exciting one. The new marketing frontier with no boundaries, no rules, immense opportunity and scary repercussions if you got it wrong. How times have changed. For brands it's become the norm. Why are brands playing safe, playing by the rules and sticking to a one answer fits all solution. Why are brands not keeping to the core idea of social media?
| | | | | | | My top ten virals of 2013 (so far) | | 09 October 2013, 8:44AM |  I make it my business to keep up with the best (and most hilarious) virals doing the rounds. It's a hard life.
Here are my top ten videos with more than a million views from the last few months.
| | | | Are brands playing the part? | | 08 October 2013, 3:55PM | As digital media continues to fragment and brands have to fight to maintain a consistent tone of voice, it’s always worth taking the time to reassess what it is that actually drives them.
| | | | Sport and reactive marketing: a perfect match | | 08 October 2013, 11:24AM |  "Sport generates passion like almost nothing else in modern life - and that passion comes to life on social media," explained Richard Ayers, CEO of sports marketing agency Seven League, at the opening of Sport and Social: Incredible Loyalty, Incredible ROI at this year's Social Media Week.
| | | | The rise and rise of WordPress | | 08 October 2013, 10:34AM |  WordPress has come a long way in the past decade, evolving from a niche blogging tool into one of the most popular websites in the world. According to the latest statistics, it's now the dominating platform used by the web's top 100 blogs, including the likes of Mashable, Forbes and CNN, (not to mention our humble little Viral Ad Network blog). Not bad for something that started out as a college side project in one man's bedroom!
| | | | New Zealand - a great Southland of potential: part 2 | | 08 October 2013, 12:07AM |  New Zealand have some pretty cool local brands too and they make great play about local brand values. I saw a lot of "for Kiwis, by Kiwis", in marketing messages. Clearly that message resonates with consumers both on line and off.
| | | | London Fashion Week: how to stand out on the social catwalk | | 07 October 2013, 11:13AM |  This year saw the most digitally-savvy London Fashion Week in the event's history, with organisers taking to Twitter, Facebook and Instagram to drive online conversations around all the latest collections from the world's top fashion designers. It seems like a logical step for an industry obsessed with being constantly up-to-date; the British Fashion Council's CEO, Caroline Rush, commented recently that social media "lets you share messages, get it out to broad audiences... get an instant response, [and] find out what's trending." As the fashion houses packed up and headed home from London Fashion Week 2013, they left in their wake over 365,000 online mentions about their brands, shows and collections.
| | | | Snapchat experiments with Stories | | 07 October 2013, 11:04AM |  Late last week, Snapchat revealed a new feature; Snapchat Stories. It's a bit like the equivalent of a Facebook newsfeed, but with a Snapchat twist. You take a series of photos or videos, add the necessary captions and /or graffiti, after which they'll appear in all of your friends' newsfeeds where they can be viewed repeatedly for 24 hours. After this time period the traditional 'self destructive' nature of the platform kicks in, and the photos and videos are gone.
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