Dispatches - The 10 biggest stories on Marketing over the past seven days

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Marketing Daily Bulletin , 31st May 2014

Adidas promises to exclude consumers unless they opt '#Allin' to World Cup campaign Nationwide marketing hails employees as 'most valuable assets' Mike Hoban out as Thomas Cook marketing chief Channel 4 exposé threatens to lift lid on 'tricks' played by digital marketers and agencies Stephen Hawking advises England footballers to 'welly it' in Paddy Power viral Apple set for Spotify battle as it confirms $3bn Beats deal Google releases 'right to be forgotten' form for EU users Coral TV ad banned for linking gambling to seduction John Lewis to incubate iBeacon and smart home technology in JLAB unit Post Office kicks off marketing hiring spree to boost commercial ambitions     ADVERTISEMENT Multi-Screen Video Advertising - YuMe.com   Multi-Screen Video Advertising. Compliment your TV buy with a multi-screen campaign delivering your audience on every screen at scale with YuMe's data science-driven audience targeting. YuMe, The Science Behind Influence. Find out more!       JOBS BOARD Head of Marketing , The BB GroupUp to 40k , London (South), London (Greater) Insight & Planning Manager , Ball & Hoolahan£55,000 per annum , London (Central), London (Greater) Marketing Officer, Media and Communications , Hampshire and Isle of Wight Wildlife TrustBand C £21,000 - £29,000, depending on qualifications and experience , Curdridge, Hampshire Senior Digital Marketing Manager , Ball & Hoolahan£65,000 + Car/Car Allowance , London (Greater) Agency Sales Executive- Earn 3 X your basic salary! , Ultimate Asset£25000 - £28000 per annum + amazing commission and other perks , South East England / London (Central), London (Greater) / London (South), London (Greater)

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Campaign Weekend Reading: Faces to Watch 2014, GQ's Jones, David Abbott, view from Lagos

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Faces to Watch 2014 by James Swift, 29 May 2014, 08:58AM This year's crop of high-achieving millennials will make many of us feel like Timothy Lumsden by comparison. To make things worse, they are probably too young even to have heard of Timothy Lumsden. Anyway, here are the fab 14 already taking the adver... What's your favourite David Abbott ad? 29 May 2014, 08:00AM Peter Scouter, Paul Brazier, Dave Trott and Russell Ramsey reveal their favourite ads created by David Abbott, one of the founders of AMV BBDO, who passed away last week. Jones not planning to let GQ go out of fashion by Arif Durrani, 29 May 2014, 08:00AM The GQ editor explains how quality writing and a commercial outlook helped the magazine avoid the fate of its competitors. By Arif Durrani. Content: now everyone's talking about it, but what does it actually mean? by Arif Durrani, 29 May 2014, 08:00AM There is a reason why Eskimos have 100 different words for snow. Right now, the media industry can learn a lot from this. Dennis Publishing on AOP's five principles for native advertising by Gary Rayneau, 30 May 2014, 09:34AM Gary Rayneau, the head of digital sales at Dennis Publishing, explains how an Association of Online Publishers-backed roundtable arrived at five principles for native advertising. Global viewpoint from Lagos by Ranti Atunwa, 29 May 2014, 08:00AM With more than 500 languages, staggering inequality problems and thousands of friendly princes seeking the assistance of strangers to move huge sums of money via e-mail, Nigeria is anything but boring. Urban legend says the British colonised us becau... Latest Work The Sun "do us proud" by Grey London 30 May 2014, 09:32AM The Sun has released a TV campaign pledging support to England s football team in the Fifa World Cup in Brazil. Grey London created the spot, which features a chain of people heading the ball to each other in time to the words of The Seekers I ll ... Subway "Sturridge" by McCann London 30 May 2014, 08:48AM The fast-food chain Subway has released an ad in its "my sub, my way" campaign that features the Liverpool striker Daniel Sturridge and Pel . McCann London created the spot, which follows the same narrative as previous executions someone who is str... HSBC Premier "your personal economy" by Saatchi & Saatchi 29 May 2014, 08:00AM HSBC has relaunched its Premier banking and wealth management services with a global campaign. Saatchi Saatchi created the work, which comprises TV and print executions, as well as an online documentary. The TV ads, which launch in June, show HSBC ... Also in the news Fallon wins European Skoda pitch by James Swift, 29 May 2014, 02:41PM Visa launches World Cup campaign with Usain Bolt by James Swift, 30 May 2014, 10:25AM Latest Jobs Digital Asset Coordinator, Events, London, £27k £23000 - £27000 per annum, Benefits: +excellent benefits, Surrey / London (Central), London (Greater) / London (West), London (Greater) Digital Marketing Exec | £30k | Hertfordshire £25000 - £32000 per annum + bonus & bens, Hertfordshire Group Marketing Programmes Manager £50000 per annum, London (Central), London (Greater) Marketing Manager (Product & Brand) £50000 - £60000 per annum, London (Central), London (Greater) Marketing Manager £40000 - £50000 per annum, Benefits: bonus & excellent benefits, London (Central), London (Greater) More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.

Media PM -The week's most read

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30th May 2014

'Comedy Dave' Vitty joins Stripey Horse production company David Vitty, who performed as Comedy Dave on the 'Radio 1 Breakfast Show' with Chris Moyles, is launching a production company that aims to take on ad agencies. Why it's time to confine media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. Adidas takes over London buses for World Cup campaign Adidas has become the first brand to paint entire Routemaster buses, as part of its "all in or nothing" World Cup campaign. Immediate makes £24m raid on ailing Future Future, the publisher of Total Film, T3 and Gizmodo, is selling its craft and sport portfolios, almost a quarter of its entire business, to Immediate Media for £24 million, subject to shareholder approval. TalkSport's commercial leader Anthony Hogg exits ahead of World Cup Anthony Hogg, the commercial development director at TalkSport and Sport Magazine, has left the company just weeks before the group activates its live commentary rights to the 2014 Fifa World Cup. Advertising inflation on the rise as TV viewing declines Could greater investment in programming boost commercial TV viewers, thus combating ad inflation? By David Benady. Newsworks tablet study finds ad response up to 40 times higher than online Response to advertising in tablet editions of newspapers is up to 40 times higher than that tracked online, according to the industry's first study commissioned by Newsworks. Johnston Press receives approval for £360m refinance deal ahead of Sky Adsmart partnership Johnston Press, publisher of regional newspapers including The Scotsman and Yorkshire Post, has received shareholder backing for a £360m refinancing package, which includes a new £5m stake from satellite broadcaster BSkyB. ITV signs Santander and Carling to complete 2014 World Cup sponsorship line-up ITV has confirmed global financial group Santander and beer brand Carling will join Sony as official sponsors of its coverage of the Fifa World Cup in Brazil next month. Guardian hails 'landmark moment' with personalised, region-specific app The Guardian is celebrating "another landmark moment" with the launch of its new smartphone app, offering users increased personalisation and region-specific curation. Jones not planning to let GQ go out of fashion The GQ editor explains how quality writing and a commercial outlook helped the magazine avoid the fate of its competitors. By Arif Durrani. Content: now everyone's talking about it, but what does it actually mean? There is a reason why Eskimos have 100 different words for snow. Right now, the media industry can learn a lot from this. My Media Week: Kate Cooper This week, Kate Cooper, chief executive of digital marketing agency Bloom Worldwide, looks for a managing director, gears up for Toyota's Social Media Conference and networks with the cream of the UK's independent agencies. Latest blogs Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. Head of News, Department for Work and Pensions , Department for Work and Pensions Circa £82,000, United Kingdom / England / London (Central), London (Greater) Commercial Director , b3-media £60,000+ car allowance + bonus, West Sussex Sales Executive , b3-media £16,000 + commission, Kent Editor , b3-media £30,000 + benefits, Kent Senior Partnership Manager , b3-media to £40,000+ comm + benefits, West Sussex

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