Digital AM - Twitter's five tips to get brands World Cup ready; Tesco; Google, AOL; Facebook

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Twitter's five tips to get brands World Cup ready by Arif Durrani 14 May 2014, 11:21AM As thoughts turn to Brazil and this summer's Fifa World Cup, Twitter has five key points for brands that want to get the most out of this year's extravaganza. Tesco ranked as best retailer for social commerce, claims study by Matthew Chapman 14 May 2014, 11:40AM Tesco has been ranked as the best retailer for social commerce as its competitors fail to convert social marketing into profit, claims a report on the world's top 100 retailers from social commerce firm BuyaPowa. European court 'right to be forgotten' ruling poses 'significant cost' for brands by Alex Brownsell 14 May 2014, 09:00AM The European Union Court of Justice ruling against Google that backs individuals' "right to be forgotten" will come at a "significant cost" to content providers, claim commentators. PROMOTION Outlook.com - A new Outlook for advertising 13.9 million monthly users, leading click-through rates, all in a premium environment. What are you waiting for? To find out more click here AOL hires SMG's John Baylon to boost agency trading by Arif Durrani 14 May 2014, 11:04AM AOL UK has hired Starcom MediaVest Group's John Baylon as head of UK and European trading. Facebook revs up targeting of automotive brands for 'always-on' marketing by Alex Brownsell 14 May 2014, 08:00AM Facebook is ramping up its attempts to woo automotive manufacturers by claiming it has made significant strides in helping car brands with both overall consideration and lead-generation. Birds Eye launches pay-by-picture pop-up restaurant by Loulla-Mae Eleftheriou-Smith 13 May 2014, 12:32PM Birds Eye has opened a pop-up restaurant where diners pay by taking a picture of their meal, as part of a digital campaign to promote its new range of premium evening meals. Why innovations in online video dictate a new approach to TV by Neil Cunningham 13 May 2014, 12:50PM TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. Heck sausage brand hires PAA by Ian Griggs 13 May 2014, 04:05PM Partners Andrews Aldridge has been appointed by the sausage brand Heck as its lead advertising agency. Latest jobs Head of Marketing Recruiter Ball & Hoolahan - Top Jobs Salary £Attractive Salary Package Location Manchester, Greater Manchester / Gatley, Greater Manchester / Manchester Airport, Greater Manchester Marketing Campaign Manager Recruiter Aspire Salary £24000.00 - £26000.00 per annum Location London (Central), London (Greater) Interim Group Communications and Stakeholder Manager Recruiter VMA Group Salary £300-400 a day dependent on experience Location North West England Social Advertising Manager Recruiter Aspire Salary £30000 - £34000.00 per annum Location London (Central), London (Greater) Marketing Executive Recruiter Online Resourcing Salary Salary £35,000 + Benefits Location Winchester, Hampshire Senior Account Director Recruiter Gemini Search Salary £55000.00 - £65000.00 per annum Location London (Central), London (Greater) From the blogs How content fits into the Internet of Things Dominic Mills 14 May 2014, 9:25AM Eurovision Twitter: UK was the real runner up and Graham Norton the most mentioned Polly Becker 13 May 2014, 12:20PM Knowing me, knowing you: five tips on determining your target audience Jonathan Lakin 13 May 2014, 10:13AM Infographic: YouTube around the world Rachel Bull 13 May 2014, 10:05AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders