Media AM - Things We Like, Facebook's video ads, Net-a-Porter, newspaper ABCs, Media360 in pictures

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23rd May 2014

Things We Like: Enduring appeal of radio, Newsworks' tablets insights, TV still going strong Some things in the media business we liked in the week up to 23 May, and one thing we didn't. Are Facebook's $1m-a-day video ads really worth it? The launch of Facebook's $1m-a-day video ad platform has set the cat among the pigeons - and for good reason, says Stuart Smith, client services director, Mediaocean. Porter publisher reveals readers have scanned goods 22,000 times Tess Macleod Smith, the vice-president of publishing and media at the Net-a-Porter Group, said readers of its new magazine, Porter, have scanned products 22,000 times since it launched in February. Newspaper ABCs: April 2014 April proved to be a slow month for all the UK's newspaper websites, with drops in average monthly unique browsers across the board, and only the Mirror Group posting a slight average daily lift. Media360: In pictures The 11th annual gathering of Media360 sparked two days of interesting debate and revelations at the Tobacco Dock in London this year. Cannes Press Lions entries down 12% Entries to the press category of the Cannes Lions International Festival of Creativity dropped by 12 per cent this year, according to Phil Thomas, the festival's chief executive. Trading Places: this week's people moves Annette King becomes UK chief executive of Ogilvy Group and marketing chief Clare Mullin departs The National Trust, in this week's round-up of people moves in advertising, marketing and media. Is the Govt becoming a better client? Is the Government finally learning to manage its communications in the post-COI era? Media business rankings 23 May 2014: MEC remains at the top of the media league. ADVERTISEMENT Outlook.com - A new Outlook for advertising 13.9 million monthly users, leading click-through rates, all in a premium environment. What are you waiting for? To find out more click here. Nwosu returns to media for 'progressive challenge' Mindshare's new strategic lead on Chanel and HSBC talks to David Benady about breaking the boundaries between creative and media and servicing brands on a global level. Brands embrace World Cup fever with help from Twitter As social media becomes awash with football chat, advertisers are finding ways to make a presence. By Catherine Turner. Magazine publishers will be hoping the future is bright with Project Orange It is hoped that this week's annual get-together of the magazine industry will be nothing short of revolutionary. More than 500 media executives are expected at the PPA's Reinvented event: a name designed to convey the change that has already taken place across the business, although I'd argue something less complete - such as "Reinventing" - would be more appropriate. Media industry troubled by Google privacy ruling The 'right to be forgotten' decision could threaten online content and compromise data. Chantelle Dietz investigates. We can't offer advice on new tech to clients if we haven't tried it ourselves With January's CES now a fading memory, the technology trends that emerged may seem miles from reality. But reinventing the future of media relies on engaging with the kernels of opportunity emerging from the jungle of gadgets and gizmos in Las Vegas. Is media doing enough to attract talent? Are media agencies viewed as offering a serious career option and a fun working environment, David Benady asks. Latest blogs Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores.

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