Friday, 30 May 2014

Breaking news from Brand Republic - Google, World Cup, Oreo, Skoda, top 10 most complained about ads of 2013

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Google releases 'right to be forgotten' form for EU users
Google releases 'right to be forgotten' form for EU users
by Alex Brownsell
30 May 2014, 08:30AM
Google has set up an online form for European users who wish to request the removal of links to personal details from the search engine, following a court ruling that enforced consumers' "right to be forgotten".
Fifa targets social World Cup fans with 'Global Stadium' digital hub
Fifa targets social World Cup fans with 'Global Stadium' digital hub
by Alex Brownsell
30 May 2014, 09:00AM
Fifa is encouraging football fans to congregate at its 'Global Stadium' digital hub during the summer's World Cup matches, and is offering "minute-by-minute" updates on events in Brazil.
Top 10 most complained about ads of 2013
Top 10 most complained about ads of 2013
by Loulla-Mae Eleftheriou-Smith
30 May 2014, 06:43AM
Neglected Marmite jars being rescued, the Home Office's 'Go Home or Face Arrest' campaign, and ads for Pussy Drinks were among the most complained ads for 2013.
UKIP and the power of challenger brands
UKIP and the power of challenger brands
by Mike Cooper
30 May 2014, 09:10AM
Mike Cooper, the global chief executive of PHD, gives his view on what marketers can learn from UKIP and the theory of challenger brands.
Fallon wins European Skoda pitch
Fallon wins European Skoda pitch
by James Swift
29 May 2014, 02:41PM
Fallon will open an office in Prague after being named Skoda's lead creative agency across Europe.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
30 May 2014, 08:30AM
Wieden & Kennedy London unveils two senior planning department promotions, while marketing chief Mike Hoban is set to leave Thomas Cook, in this week's round-up of people moves in advertising, marketing and media.
Oreo connects Chinese families through custom-built 'Emoji' app on Wechat
Oreo connects Chinese families through custom-built 'Emoji' app on Wechat
by Matthew Chapman
30 May 2014, 08:24AM
Oreo aims to bring Chinese parents who are worried about the lack of direct communication with their children, into closer contact with a custom-built Wechat app that is built around the growing "Emoji" trend.
How we arrived at five principles for native advertising
How we arrived at five principles for native advertising
by Gary Rayneau
30 May 2014, 09:34AM
Gary Rayneau, the head of digital sales at Dennis Publishing, explains how an Association of Online Publishers-backed roundtable arrived at five principles for native advertising.


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