| 10 mobile trends to watch | | Marian Berelowitz | | 19 May 2014, 1:21PM |  Want to know what marketers should be tapping into for mobile to engage today’s device-obsessed consumer? JWTIntelligence has just released its report on key mobile trends to watch. We share the top line findings.
| | | | Tech-tonic shifts in online fashion | | Kat Yeh | | 19 May 2014, 9:05AM |  The online fashion market is increasingly rife with concepts providing unique and personal experiences to the customer.
One such example is ModCloth a vintage-inspired clothing e-tailer that has launched initiatives such as its 'Make the Cut’ and 'Be the Buyer’ programmes, in a goal to democratise fashion by giving customers a voice to design or vote for clothes the company should stock.
| | | | London: The European ad tech capital | | Rupert Staines | | 19 May 2014, 8:30AM |  Advertising is big business. And as the gateway to Europe from the US, London has long been regarded as one the most important business hubs globally.
The signs are relentless. PWC predicts that the UK entertainment and media sector will be worth £63 billion by 2016. Crucially, PWC forecasts this will be driven by 12% year-on-year growth in internet advertising; cementing the UK's position as the largest internet advertising market in EMEA.
| | | | The Burberry model: why blending online and offline boosts success | | Ollie Bath | | 16 May 2014, 8:57AM |  Luxury retailers such as Burberry have made no secret of the fact that they are making their flagship stores more like their online counterparts and not the other way around. The reason? Research has shown that shoppers using multiple channels are nearly four times more likely to make a purchase than single-channel shoppers so blending online and in-store experiences in this way can lead to more sales.
| | | | | Social news from Brand Republic | | | | | | | | | | | | |
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