Media AM - Bafta awards, Omnicom win, Absolute Radio, Bloomberg Media, BuzzFeed

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19th May 2014

More than 7m tune-in as ITV and Channel 4 enjoy Bafta success BBC One attracted a peak audience of 7.15 million for its coverage of the annual British Academy Television Awards last night, which saw commercial rivals ITV and Channel 4 win eight awards. Omnicom wins bulk of Heinz's global media business Heinz has awarded Omnicom the majority of its global media planning and buying business, with its media agency OMD taking the £16 million UK account from the long-time incumbent Vizeum. Absolute Radio launches UK's first tailored music service, dubbed 'Project Banana' Absolute Radio has launched the UK's first tailored music service for its listeners today, with the choice of seven different playlists. Adam Freeman becomes first managing director of Bloomberg Media EMEA Bloomberg Media Group has appointed former Guardian commercial leader, Adam Freeman, as its first managing director of Bloomberg Media for Europe, the Middle East and Africa. BuzzFeed's Will Hayward on native advertising and the future of lists Will Hayward, vice-president, advertising at BuzzFeed, has given his views on native advertising and the future of listicles. Facebook developing 'Slingshot' video app to take on Snapchat Facebook is reportedly developing a Snapchat rival that will take on the messaging service's new video-chat capabilities, after it unsuccessfully attempted to acquire the company with a $3bn (£1.8bn) bid. The Thinkboxes Awards for TV ad creativity: Shortlist March/April Samsung launches epic TV spot for curved TV Samsung has released a dramatic TV spot set in a Roman coliseum to promote its curved, UHD television set. David Abbott dies aged 75 David Abbott, a co-founder of Abbott Mead Vickers BBDO and one of the industry's most respected and prominent copywriters, has died suddenly aged 75. ADVERTISEMENT Outlook.com - A new Outlook for advertising 13.9 million monthly users, leading click-through rates, all in a premium environment. What are you waiting for? To find out more click here. Future admits its digital numbers don't add up Future, the British publisher of Total Film, T3 and the TechRadar site, has faced up to a sobering reality. In an e-mail to staff in the UK, the US and Australia this month, the chief executive, Zillah Byng-Maddick, gave a frank assessment of the company's performance. It cost £19m to create. Is Route worth it? The audience measurement system took five years to make, but is it fulfilling its potential? Maisie McCabe reports. Whether viewing, reading or surfing, Britain's media addicts can't get enough There was a fantastic amount of tub-thumping going on at Media360 last week, with many clearly feeling reinvigorated amid what Claire Enders dubbed our "wonderful economic revival". How Lewis is beginning to make innovation pay at C4 4oD still offers something YouTube can't, Channel 4's head of digital innovation and partnerships tells Arif Durrani. Viacom has a decision to make about C5 sales Arif Durrani explores what the future might hold for the broadcaster's commercial operation after its pending sale. My Media Week: Ann Wixley This week, Ann Wixley, creative director, OMD, soaks up inspiration in London's rival city, New York, where she looks back on a year spent establishing a creative team. JCDecaux loses commercial director Paul Carolan JCDecaux is on the hunt for a commercial director following the surprise exit this week of Paul Carolan, without a new role to go to. Latest blogs Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons.

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