| Sharing the rewards of data | | Daniel Gurrola | | 28 May 2014, 9:38AM |  Whilst it is a marketer's job to explain (and ultimately sell) the benefits of a company's products or services, they cannot achieve this without the goodwill of consumers. The sales mantra of 'people buy from those that they like' rings true, and like individuals, organisations need to be liked - and more importantly trusted - by consumers.
| | | | A successful career and work-life balance? Probably not | | Chris Harris | | 28 May 2014, 8:55AM |  We've all read and heard a great deal about the need to balance the running of a successful business with the need for having a healthy work-life balance. There seems to be an underlying impression that everyone can have it all - and that even those in leadership roles should take pains to step away from work whenever possible.
| | | | Tiger Beer's 'uncaged' creative remains locked up | | Chris J Reed | | 28 May 2014, 12:54AM |  Tiger Beer went outside of Asia to Australia and still came back with more lacklustre creative for the new Tiger Beer brand campaign. Tiger Beer have taken more brand directions than someone lost in a maze which many would say Tiger have been in for a very long time.
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