The Wall > Future stars: Cooala founder Mike Schwede on superfans and solar roads

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Future stars: Cooala founder Mike Schwede on superfans and solar roads Rachel Bull 29 May 2014, 12:50PM Last week The Wall met up with a bunch of innovative tech brains at an event run by Collider – the organisation that puts tech start-ups in contact with big brands and investors to help them get business advice and funding for their new ventures. In the first of a new interview series with future stars of the marcoms tech world, Mike Schwede, founder of brand hub Cooala, talks superfans, social hubs and solar roadways. Viral video chart: Aug(de)mented reality, solar FREAKIN' roadways and a stance against domestic violence Chris Quigley 29 May 2014, 8:49AM So once again, we see another bloomin' World Cup campaign dominate the brand chart as another monster brand, Adidas, unleashes their ad. Brand The Dream: All in or Nothing (Adidas) Well, what can we say? Is Suarez featured? Yes. What about Messi and Alves? Yeah and yup. Is it dramatically inspirational? Of course. Aliens? Oh wait, that was last weeks Samsung campaign that has now clocked way over 37 million views. We do love a good World Cup ad though, and Adidas has made theirs short and punchy (with considerably less footie superstars) than others, such as, Nike calling the England team to go 'all in' for glory. Bursting the filter bubble Richard Hedges 29 May 2014, 7:30AM From Benetton developing 'The Infinite Shelf' to Samsung launching its bespoke 'One Stadium Live' network in time for the World Cup, many brands are finding new ways to flex the opportunities offered by social platforms. What should drive the narrative - concept or brand? Jeremy Garner 28 May 2014, 3:00PM In these days when campaigns are often termed as ‘narratives’ and conceptual thinking ‘storytelling’, it’s interesting to examine how the role of brands themselves plays out. Are they merely the lead character; the central figure which the plot and unfolding narrative are all about? Social news from Brand Republic Hottest virals: McDonald's gets tricksy with World Cup stunts, plus Red Bull and ESPN by Gemma Charles, 29 May 2014, 12:15PM Social photos of the week by , 29 May 2014, 08:00AM Watch: A tour of the Guardian's new app for iOS and Android by Ben Hall and Georgina Brazier, 29 May 2014, 10:15AM Pernod Ricard whisky brands tap into personalisation trend for Father's Day by Gemma Charles, 29 May 2014, 10:15AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders