Thursday 29 May 2014

Campaign Daily Fix - AA, RKCR/Y&R, Monarch, Tim Mellors, Betfred, D&AD, Future sell off,

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Latest news
AA appoints A&E/DDB for brand repositioning
by Jeremy Lee,
29 May 2014, 08:00AM
AA appoints A&E/DDB for brand repositioning
Adam & Eve/DDB has picked up the AA's advertising account without a pitch.
Mick Mahoney reshuffles RKCR/Y&R creative
by Louise Ridley,
29 May 2014, 07:30AM
Mick Mahoney reshuffles RKCR/Y&R creative
Rainey Kelly Cambell Roalfe/Y&R is reshaping its creative department and has entered into a consultation period with a number of its creative staff, with up to five redundancies expected.
Monarch seeks shop for advertising brief
by Jeremy Lee,
29 May 2014, 07:30AM
Monarch seeks shop for advertising brief
Monarch Airlines is looking for an agency to handle its advertising account.
Tim Mellors takes new role at Pointblank
by Louise Ridley,
29 May 2014, 07:30AM
Tim Mellors takes new role at Pointblank
Tim Mellors, the former worldwide creative director and vice-chairman of Grey Group, has joined the WPP-backed production agency Pointblank in the new role of creative partner.
Betfred calls £5m advertising review
by James Swift,
29 May 2014, 07:30AM
Betfred calls £5m advertising review
Betfred is reviewing its £5 million ad account, putting the incumbent, BJL, on alert.
Claire Beale: We need more, not less, of the cult of creative leaders
by Claire Beale,
29 May 2014, 08:00AM
Claire Beale: We need more, not less, of the cult of creative leaders
I was at one of those industry dinners recently where you get the chance to frock up and listen to someone famous tell you how they got there. I can't remember who the speaker was, but I remember the marketer who bounded up to me at the Champagne bit...
D&AD 2014
by Staff,
16 April 2014
Watch this year's D&AD judges talk about the work, see films about the Black Pencil-winning work and read the president's picks.
Immediate makes £24m raid on ailing Future
by Louise Ridley,
29 May 2014, 08:37AM
Immediate makes £24m raid on ailing Future
Future, the publisher of Total Film, T3 and Gizmodo, is selling its craft and sport portfolios, almost a quarter of its entire business, to Immediate Media for £24 million, subject to shareholder approval.
DWP seeks shop for benefit fraud second phase
by Louise Ridley,
29 May 2014, 07:30AM
DWP seeks shop for benefit fraud second phase
The Department for Work and Pensions has called a pitch for a creative agency for the second phase of its benefit fraud and error campaign.
Paul Colman to lead strategy at W&K
by James Swift,
29 May 2014, 07:15AM
Paul Colman to lead strategy at W&K
Wieden & Kennedy London has restructured its planning department, promoting Paul Colman, the head of planning, to the new role of chief strategy officer.
Labour accuses Tories over 'partisan' Whitehall adspend
by Parliamentary correspondent,
29 May 2014, 07:15AM
Labour accuses Tories over 'partisan' Whitehall adspend
Labour has accused the Government of boosting its communications budget so it can run pro-Conservative campaigns in the run-up to next year's general election.

Latest Work

HSBC Premier "your personal economy" by Saatchi & Saatchi
29 May 2014, 08:00AM
HSBC Premier
HSBC has relaunched its Premier banking and wealth management services with a global campaign. Saatchi Saatchi created the work, which comprises TV and print executions, as well as an online documentary. The TV ads, which launch in June, show HSBC ...
Notonthehighstreet.com "#dadventures" by WCRS
29 May 2014, 07:35AM
Notonthehighstreet.com
Notonthehighstreet.com, the online retailer that specialises in quirky gifts, is launching a Father s Day campaign. WCRS created the spot, which is its first for the brand since winning the business in February. The 30-second TV ad shows dads holding...
Mitsubishi "Midas" by Africa
28 May 2014, 02:38PM
Mitsubishi
Mitsubishi has released a TV spot pushing the ASX car model. Africa created the ad, in which two people - a man who turns everything he touches into dirt, trees and other natural materials, and a woman who turns everything into urban, man-made materi...
Pick & Turkey
Turkey of the week: Lastminute.com, Adam & Eve/DDB
29 May 2014, 08:00AM
Turkey of the week: Lastminute.com, Adam & Eve/DDB
James Swift is a fan of Lastminute.com s tactical spot: "Lifting a technique that has been used to popular effect online is risky, but this Nigel Farage mash-up avoids looking like a bland Cassetteboy clip." It was written by Fran Leach, art directed...
Turkey of the week: Kenco, Proximity London
22 May 2014, 08:00AM
Turkey of the week: Kenco, Proximity London
Justin Marshall became unexpectedly nostalgic for the Cherie Lunghi years after witnessing a Tweenies tribute act doing improvised "comedy" on Twitter: "If coffee had the same effect on me in the morning as this troupe of badly dressed Equity-card ho...

Also in the news

Dobbies Garden Centres reviews media planning and buying
by Louise Ridley, 29 May 2014, 07:15AM
Apple set for Spotify battle as it confirms $3bn Beats deal
by Alex Brownsell, 29 May 2014, 08:30AM
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