Media AM - ITV, Channel 4, AOL, Twitter, Facebook

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14th May 2014

ITV revenue rises 2% to £585m after ad boost ITV has reported revenues of £585 million in the first three months of 2014, up 2 per cent year on year, driven by TV spot, pay and digital revenues. Channel 4 appoints Emma Derrick to lead new B2B drive Channel 4 has poached Emma Derrick from Channel 5 for the newly created role of commercial development leader. AOL hires SMG's John Baylon to boost agency trading AOL UK has hired Starcom MediaVest Group's John Baylon as head of UK and European trading. Twitter's five tips to get brands World Cup ready As thoughts turn to Brazil and this summer's Fifa World Cup, Twitter has produced five key points for brands that want to get the most out of this year's sporting extravaganza. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. Facebook revs up targeting of automotive brands for 'always-on' marketing Facebook is ramping up its attempts to woo automotive manufacturers by claiming it has made significant strides in helping car brands with both overall consideration and lead-generation. Lots of mini mergers is the only pathway to loyalty in today's world Enough about the Publicis Omnicom merger failure, it was news that nearly half of media agency staff would leave their employer that grabbed Jed Glanvill's attention. Samsung gives England World Cup squad Galaxy phones as it seeks to emulate Oscars selfie Samsung has partnered with the FA to provide the entire England football team with its mobile devices as the UK division seeks to emulate Ellen DeGeneres' famous Oscars selfie, which was taken with a Samsung phone. Is Good Morning Britain better than Daybreak? Can ITV's revamped breakfast show deliver the viewer numbers and pull in the advertisers, David Benady asks. Sexism and Silicon Valley YouTube's new chief executive, Susan Wojcicki, on why women are so under-represented in the technology industry. Outdoor is the front line for emotive political ads Some political posters are more controversial than others, and site owners are split on accepting them, David Benady writes. Things we like: Discovery at 25, Drinks Tube and Cameron at Free Radio Desmond proves TV still offers rich returns for the few remaining risk-takers Last week's sale of Channel 5 to Viacom for £450 million represents a fantastic return for Northern & Shell's owner, Richard Desmond, who acquired the broadcaster for £103.5 million four years earlier. Confused by services or Internet of Things? Look no further than these folks Payment terms debate unites media agencies The industry continues to face pressure from advertisers over extended payments and even upfront fees. By Mark Banham. Latest blogs How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.

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