Campaign Daily Fix - Heineken, BSkyB, John Wren, Media360, Hakuhodo, Creature

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Heineken launches global 'cities of the world' campaign by Maisie McCabe, 12 May 2014, 11:13AM Heineken has launched a new global campaign encouraging men to "unlock the secrets" of the cities they live in by taking on new adventures. BSkyB in talks to buy Sky Deutschland and Sky Italia by Maisie McCabe, 12 May 2014, 09:36AM BSkyB has had preliminary discussions about the potential acquisition of 21st Century Fox's interests in Sky Deutschland and Sky Italia. John Wren unlikely to attempt another merger of equals by Maisie McCabe, 09 May 2014, 01:08PM John Wren, the chief executive and president of Omnicom, has said it will be a long time before he tries another merger of equals, after the group's merger with Publicis Groupe was called off. What is the UK's greatest football ad? by James Swift, 09 May 2014, 08:48AM As the 2014 Fifa World Cup nears, Campaign asks: what is the greatest British football-related ad of all time? Media360: Sky IQ and Dunnhumby announce ad partnership by Ian Griggs, 12 May 2014, 10:27AM Sky IQ, the viewing intelligence arm of BSkyB, and Tesco's customer science company Dunnhumby, are bringing together their data to offer better targeting and accountability. Hakuhodo extends global footprint, but what does it all mean? by Jim Houghton, 12 May 2014, 12:05PM While the marcoms world focused on the fallout from Publicis Omnicom, an equally interesting and potentially significant deal in the sector has just been announced. Media360: Media is 'not a zero-sum game' says Claire Enders by Louise Ridley, 12 May 2014, 11:37AM Advertisers must remember that FMCG consumers live a "multi-layered existence" using up to 15 types of media a day, argues Claire Enders, the chief executive of Enders Analysis. Creature wins TV brief from hotel booking start up by James Swift, 12 May 2014, 09:17AM Top10.com, the hotel booking start up, has picked Creature London to create its first TV campaign. Media360: Be a jockey on Twitter, says David Schneider by Maisie McCabe, 09 May 2014, 04:21PM Brands should keep tweets short, funny and human, according to the comedian and actor David Schneider, who has co-founded a company that specialises in social media platform Twitter. Promoted The World's Leading Indpendent Agencies 2014: The Jupiter Drawing Room by Joanne Thomas, 09 April 2014, 09:54AM How we helped to create a corporate identity for Virgin, an inspirational company that has always inherently challenged the 'rules'. ________ Latest Work BBC "World Cup" by Red Bee Media 12 May 2014, 10:58AM The BBC has begun a TV campaign to promote its coverage of the Fifa 2014 World Cup. Red Bee Media created the campaign, which tells the tale of a group of a group of plastic football figurines that hitch a ride with the BBC to watch the World Cup in ... British Heart Foundation "maybe baybe" by Grey London 12 May 2014, 10:17AM British Heart Foundation is releasing a campaign about the plight of children with inherited heart conditions. It is the final campaign for the charity by Grey London, marking the end of a six-year relationship. The spot shows Zara, a baby still in t... Taylors of Harrogate "welcome to coffee" by BMB 12 May 2014, 08:45AM The Coffee brand, Taylors of Harrogate, has launched its first TV campaign. BMB created the spot - a visual piece that seeks to recreate the experience of drinking Taylors coffee. It begins with a shot of what looks like space and then pans out to r... Also in the news Media360: Lindsay Pattison on retaining talent by Georgina Brazier, 12 May 2014, 12:18PM Media360: Is programmatic advertising all about the money? by Louise Ridley, 09 May 2014, 03:19PM Media360: Thinkbox's Lindsey Clay on TV vs social media by Georgina Brazier, 09 May 2014, 11:26AM Time Out Group buys Hugecity by Ian Griggs, 12 May 2014, 09:12AM Latest Jobs UX Consultant £40000 - £45000 per annum, London (Central), London (Greater) Senior Agency Planner - High Profile Travel Account£100k+ 100,000 plus, London (Central), London (Greater) Marketing Executive £20000 - £25000 per annum, Greater Manchester Senior Channel Marketing Manager £70000 - £80000 per annum + Bonus and Bens, London (Central), London (Greater) Creative Director FMCG Consumer Branding £100000 - £101000 per annum, Somerset / London (Central), London (Greater) More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.