Friday, 30 May 2014

Campaign Daily Fix - Fallon, Usain Bolt, Arianna Huffington, Lucozade, UKIP, Mercedes, Publicis

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Latest news
Fallon wins European Skoda pitch
by James Swift,
29 May 2014, 02:41PM
Fallon wins European Skoda pitch
Fallon will open an office in Prague after being named Skoda's lead creative agency across Europe.
Visa launches World Cup campaign with Usain Bolt
by James Swift,
30 May 2014, 10:25AM
Visa launches World Cup campaign with Usain Bolt
Visa Europe, which is an official sponsor of the 2014 World Cup, has released a TV campaign featuring champion sprinter Usain Bolt.
Watch: 'Nothing kills creativity faster than burnout' warns Arianna Huffington
by Kate Magee,
29 May 2014, 12:54PM
Watch: 'Nothing kills creativity faster than burnout' warns Arianna Huffington
Arianna Huffington has called on the media and marketing industries to end "the collective delusion that burnout is the way to succeed".
Lucozade 'melts' Steven Gerrard in Benedict Cumberbatch film
by Louise Ridley,
30 May 2014, 11:51AM
Lucozade 'melts' Steven Gerrard in Benedict Cumberbatch film
Lucozade has launched an online film, narrated by Benedict Cumberbatch, showing footballer Steven Gerrard being "melted" in extremely hot temperatures.
Top 10 most complained about ads of 2013
by Loulla-Mae Eleftheriou-Smith,
30 May 2014, 06:43AM
Top 10 most complained about ads of 2013
Neglected Marmite jars being rescued, the Home Office's 'Go Home or Face Arrest' campaign, and ads for Pussy Drinks were among the most complained ads for 2013.
Broadband Choices calls six-way media review
by Jeremy Lee,
30 May 2014, 10:24AM
Broadband Choices calls six-way media review
Broadband Choices, the broadband, phone and TV comparison website, has put its media planning and buying account up for review.
Ukip and the power of challenger brands
by Mike Cooper,
30 May 2014, 09:10AM
Ukip and the power of challenger brands
Mike Cooper, the global chief executive of PHD, gives his view on what marketers can learn from Ukip and the theory of challenger brands.
What can Mercedes' misfortune teach advertisers about bot fraud?
by Duncan Trigg,
29 May 2014, 01:24PM
What can Mercedes' misfortune teach advertisers about bot fraud?
Duncan Trigg, the chief executive of Project Sunblock, the content verification service, shares his thoughts on research that found a sample of Mercedes-Benz ad impressions were mostly created by bots.
Olivier Altmann quits Publicis to launch start up
by John Tylee,
29 May 2014, 03:17PM
Olivier Altmann quits Publicis to launch start up
Olivier Altmann, one of France's most respected creatives and the Publicis network's one-time global creative chief, is quitting the group to start his own agency.

Latest Work

The Sun "do us proud" by Grey London
30 May 2014, 09:32AM
The Sun
The Sun has released a TV campaign pledging support to England s football team in the Fifa World Cup in Brazil. Grey London created the spot, which features a chain of people heading the ball to each other in time to the words of The Seekers I ll ...
Subway "Sturridge" by McCann London
30 May 2014, 08:48AM
Subway
The fast-food chain Subway has released an ad in its "my sub, my way" campaign that features the Liverpool striker Daniel Sturridge and Pel . McCann London created the spot, which follows the same narrative as previous executions someone who is str...
HSBC Premier "your personal economy" by Saatchi & Saatchi
29 May 2014, 08:00AM
HSBC Premier
HSBC has relaunched its Premier banking and wealth management services with a global campaign. Saatchi Saatchi created the work, which comprises TV and print executions, as well as an online documentary. The TV ads, which launch in June, show HSBC ...

Also in the news

Campaign Viral Chart: Shakira's World Cup ad tops the list
by Eric Brotto, 30 May 2014, 12:27PM
Newsworks' Rufus Olins talks big creative ideas in the digital sphere
by Rufus Olins, 30 May 2014, 11:37AM
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