Media AM - Channel 4, Asics, Richard Desmond, Sir Martin Sorrell, political posters

	View in web browser Add to safe senders list

08th May 2014

Channel 4 narrows loss to £16m despite revenue decline Channel 4 narrowed its deficit to £16 million, down 41 per cent year on year, despite overall revenue declining by two per cent. Asics kicks off pitch for global media account Asics, the Japanese sportswear brand, has called a global review of its media planning and buying account, held by Manning Gottlieb OMD in the UK and its parent group, OMD, across EMEA. Desmond proves TV still offers rich returns for the few remaining risk-takers Last week's sale of Channel 5 to Viacom for £450 million represents a fantastic return for Northern & Shell's owner, Richard Desmond, who acquired the broadcaster for £103.5 million four years earlier. Is Sir Martin Sorrell's pay justified? At the age of 69, Sir Martin Sorrell is entitled to a Freedom Pass allowing him to travel for nothing on London's buses and Tubes, free prescriptions and cut-price cinema tickets. Outdoor is the front line for emotive political ads Some political posters are more controversial than others, and site owners are split on accepting them, David Benady writes. Danny Rogers returns to PRWeek as editor-in-chief Danny Rogers, the brand editor of Campaign and editor-in-chief of the Brand Republic Group, is to return to PRWeek this week, as editor-in-chief. Goodstuff to shift outdoor in-house Goodstuff Communications, the Omnicom-backed media agency, is moving its outdoor media buying in-house. Bloomberg launches biggest brand initiative Bloomberg, the financial data and media company, is targeting business travellers at London City Airport by offering news and information through an interactive hub . Women's titles capitalise on feminist renaissance Elle's new platform brings female-focused content under one roof as feminism regains popularity, Louise Ridley writes. Do advertising and media get enough kudos from Govt? By appointing someone with no direct experience to the DCMS, does the Govt value the industry, Mark Banham asks. MEC out to prove that two heads are better than one With new-business billings already flowing following the ascension of Stuart Bowden and Jason Dormieux, MEC has enjoyed early success with its joint leadership model. Louise Ridley reports. Why independence still has value in media land Smart agencies with the confidence to go it alone can prosper in this age of media consolidation, David Benady writes. Introducing supermarkets' new brand ambassadors: cheerful self-checkouts They're so common now that observational comedians make jokes about how observational comedians no longer make jokes about them. Latest blogs How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.

Manage Bulletins Unsubscribe