Friday, 16 May 2014

Digital AM - YouTube, Weight Watchers, Eric Schmidt, Oculus Rift, Microsoft

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Digital AM

Latest news

Google's YouTube, Guardian and Telegraph bid to host 2015 leaders' debate
Google's YouTube, Guardian and Telegraph bid to host 2015 leaders' debate
by Arif Durrani
16 May 2014, 09:10AM
Google's YouTube is hoping to break the monopoly enjoyed by the terrestrial broadcasters around next year's General Election, by teaming up with The Guardian and The Daily Telegraph in a bid to host a televised leaders' debate.
Weight Watchers' first UK cafe uses social media as currency
Weight Watchers' first UK cafe uses social media as currency
by Loulla-Mae Eleftheriou-Smith
16 May 2014, 08:20AM
Weight Watchers is launching its first UK cafe in London today (16 May), where consumers use social media as currency.
Europe got it 'wrong' on right to be forgotten ruling, says Google boss Eric Schmidt
Europe got it 'wrong' on right to be forgotten ruling, says Google boss Eric Schmidt
by Ben Bold
16 May 2014, 08:44AM
Google executive chairman Eric Schmidt said the European Court of Justice's "right to be forgotten ruling" earlier this week over data and privacy had got the "balance wrong", while acknowledging that the decision was "binding".

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40% of online ads not reaching target audience, says Nielsen
40% of online ads not reaching target audience, says Nielsen
by Louise Ridley
16 May 2014, 09:35AM
More than a third of online advertising in the UK is not reaching its target audience, according to findings released from Nielsen's Online Campaign Ratings (OCR) measurement tool.
Work Club snares Man Utd legends brief
Work Club snares Man Utd legends brief
by James Swift
16 May 2014, 08:27AM
The Class of 92, a brand run by the former Manchester United players Gary Neville, Ryan Giggs, Paul Scholes, Nicky Butt and Phil Neville, has appointed Work Club across two digital projects.
Campaign Viral Chart: Oculus Rift beats Google Glass
Campaign Viral Chart: Oculus Rift beats Google Glass
by Maisie McCabe
16 May 2014, 09:14AM
It is the battle of the new technologies in this week's Campaign Viral Chart, as spots featuring Facebook's virtual reality headset Oculus Rift and Google Glass specs both appear in the list.
Microsoft and Nokia celebrate corporate union with visually striking book for staff
Microsoft and Nokia celebrate corporate union with visually striking book for staff
by Ben Bold
15 May 2014, 04:00PM
Ask someone to imagine the corporate 'literature' handed out to staff for the merger of two technology groups and they would be forgiven for picturing a pamphlet using dull, jargon-ridden copy accompanied with stock-library imagery. But Microsoft's a...


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From the blogs

The Burberry model: why blending online and offline boosts success
Ollie Bath
16 May 2014, 8:57AM
How to get your email marketing on the ball for the World Cup
Kestrel Lemen
16 May 2014, 8:10AM
Data vs creativity: Mobile advertising needs both
Julian Smith
16 May 2014, 8:05AM
Should we really be Using Instagram Now?
Gabrielle Sillars
15 May 2014, 10:25AM
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