| | | | Digital out of home: the ultimate screen experience | | Richard Blackburn | | 07 May 2014, 12:20PM |  Pepsi Max’s ‘unbelievable bus shelter’ It’s been a mixed start to the year for Out of Home. On the up side, digital revenue recorded its biggest ever Q1 figure and showed outdoor technology is growing ever more responsive – and further into the mainstream – as new propositions rolled out nationwide.
| | | | The art of brand storytelling is more important than ever in today's media rich world | | bobicarley | | 07 May 2014, 10:02AM |  At Disney we pride ourselves on producing content that entertains, is built to last and that people love. After all, we've been doing it for a long time.
What began in 1923 as the Disney Brothers Studio Company, which rolled out original cartoons starring a certain mouse, has evolved into the Disney we know today – still telling much-loved stories but now also developing these across digital, mobile, video and social channels.
| | | | Is your experiential idea portable? | | Alex Smith | | 06 May 2014, 8:48AM |  You know the feeling you get when someone tells a story, and ends up trailing off with "well, I guess you just had to be there…" Well, that's the kind of dead fish many experiential campaigns serve up on a daily basis.
| | | | | Social news from Brand Republic | | | | | | | | | | | | |
No comments:
Post a Comment