marketing your business online: Media PM - Google's EU ruling, My Media Week, trading desk technology, ITV revenue, AOL UK

Wednesday 14 May 2014

Media PM - Google's EU ruling, My Media Week, trading desk technology, ITV revenue, AOL UK

Media PM Bulletin


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14th May 2014

European court 'right to be forgotten' ruling poses 'significant cost' for brands

The European Union Court of Justice ruling against Google that backs individuals' "right to be forgotten" will come at a "significant cost" to content providers, claim commentators.

My Media Week: Ann Wixley

This week, Ann Wixley, creative director, OMD, soaks up inspiration in London's rival city, New York, where she looks back on a year spent establishing a creative team.

Trading desk debates often ignore the underlying technologies

Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan.

ITV revenue rises 2% to £585m after ad boost

ITV has reported revenues of £585 million in the first three months of 2014, up 2 per cent year on year, driven by TV spot, pay and digital revenues.

AOL hires SMG's John Baylon to boost agency trading

AOL UK has hired Starcom MediaVest Group's John Baylon as head of UK and European trading.

Twitter's five tips to get brands World Cup ready

As thoughts turn to Brazil and this summer's Fifa World Cup, Twitter has produced five key points for brands that want to get the most out of this year's sporting extravaganza.

Lots of mini mergers is the only pathway to loyalty in today's world

Enough about the Publicis Omnicom merger failure, it was news that nearly half of media agency staff would leave their employer that grabbed Jed Glanvill's attention.

Facebook revs up targeting of automotive brands for 'always-on' marketing

Facebook is ramping up its attempts to woo automotive manufacturers by claiming it has made significant strides in helping car brands with both overall consideration and lead-generation.

Why innovations in online video dictate a new approach to TV

TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK.

Samsung gives England World Cup squad Galaxy phones as it seeks to emulate Oscars selfie

Samsung has partnered with the FA to provide the entire England football team with its mobile devices as the UK division seeks to emulate Ellen DeGeneres' famous Oscars selfie, which was taken with a Samsung phone.

How close can Route get to programmatic buying?

In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores.

Trading desks: Are independents the answer to client concerns?

Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores.

What needs to happen for ad viewability trading to succeed?

Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons.

Programmatic targeting: Why we're approaching the end of the media category

The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.

All media should take a leaf from radio: relationships - you have to work at them

All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.