Campaign Daily Fix - Dave Trott on David Abbott, Kevin Bacon, EE, Barclay Brothers, Rich List, TMW, McCain

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Dave Trott on David Abbott: WRITER WITH A CAP W by Dave Trott, 20 May 2014, 09:18AM My favourite David Abbott story is about the Economist campaign. Kevin Bacon rides UK's biggest rollercoaster in EE spot by Louise Ridley, 19 May 2014, 02:05PM Kevin Bacon, the face of EE, streams a football match on his mobile phone while riding The Big One rollercoaster at Blackpool Pleasure Beach, in the mobile provider's latest spot. Barclay brothers top list of 17 richest people in advertising and media by Louise Ridley, 19 May 2014, 04:10PM The Barclay brothers, the owners of the Telegraph, are the richest people in media and advertising in Britain, according to Campaign's analysis of The Sunday Times Rich List 2014. TMW wins McCain digital brief by James Swift, 20 May 2014, 10:07AM McCain, the frozen food brand, has appointed TMW as its UK digital agency after a competitive pitch. Vodafone uses 'social dictionary' to save dying Mexican language by Louise Ridley, 20 May 2014, 11:05AM Vodafone is trying to resurrect the Mexican language Ayapaneco by reuniting its last two native speakers and founding a language school and "social dictionary". Has Wired found the blueprint for great native advertising? by Mark Fairbanks, 20 May 2014, 09:21AM Wired's recent native ad for Netflix is called "TV got better". It's basically (as all native ads are) a lengthy advertisement masquerading as a piece of editorial. David Abbott's Economist ad recreated by Maisie McCabe, 20 May 2014, 11:44AM David Abbott's "management trainee" poster for The Economist has been recreated in honour of his impact on the advertising industry, following his sudden death on Saturday 17 May. Ford backs European Mustang launch with epic TV spot by Maisie McCabe, 20 May 2014, 09:06AM Ford is backing the launch of its Mustang car in Europe with a multiplatform campaign that will allow customers to pre-order the vehicle during the Champions League final on Saturday 24 May. Land Rover UK expands relationship with Lida by Maisie McCabe, 19 May 2014, 03:22PM Land Rover UK has moved its retail marketing account to Lida, the M&C Saatchi digital and direct agency, following a competitive pitch. Former GMG creatives launch radio agency Tadah! by James Swift, 20 May 2014, 11:04AM Former creative and commercial executives from GMG Radio have opened a radio agency called Tadah! Promoted The Thinkboxes Awards for TV ad creativity: Shortlist March/April by Thinkbox, 19 May 2014, 09:30AM ________ Latest Work McDonald's "My Burger" by Razorfish 20 May 2014, 10:55AM McDonald s UK has launched a campaign featuring the former rugby star Phil Vickery inviting people to design their own burgers. Razorfish developed the online platform, which enables users to pick from 80 ingredients to make their own burger. They ca... Channel 4 "born risky" 4Creative 20 May 2014, 09:41AM Channel 4 has released another spot advocating its risky approach to programming. 4Creative developed the ad, which opens with Musharaf a boy with a stammer who appeared on the reality show Educating Yorkshire talking about how a life lived w... Florette "bags of feelgood" by Now 19 May 2014, 04:14PM The bagged-salad brand Florette is launching another ad from its "bags of feelgood" campaign. Now created the spot, which uses stop-motion to animate salad ingredients. It features a group of salad-bowl-worshipping chillies sacrificing other ingredie... Also in the news Newsworks tablet study finds ad response up to 40 times higher than online by Arif Durrani, 20 May 2014, 12:05PM 'Leading Ladies' will continue, hints M&S marketing chief as profits fall again by Louise Ridley, 20 May 2014, 10:25AM Latest Jobs Senior Consultant, Brand Strategy and Innovation £50,000 - £67,000 plus pension, bonus, health, private club membership, London (Central), London (Greater) French Marketing Sub Editor £120 - £150 per day, London (West), London (Greater) Senior Graphics Producer - Global Design Agency circa. £45K + fantastic benefits package, great office in central London, London (Central), London (Greater) Senior PR Manager £65000 - £70000 per annum, London (Central), London (Greater) PR & Communications Advisor £35000 - £47000 per annum, Benefits: Excellent Benefits, London (Central), London (Greater) More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.