The Wall > Mobile Agencies: soon to be surplus to requirement

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Go Pro seal belly rubbing, reckless driving and epic rap battles Chris Quigley 08 May 2014, 1:08PM This week's brand chart is testament to the content calendar, as brands release topical social videos to coincide with Mother's Day (11th May in the US), the Champion's League Final (24th May), E3 (10th June) and Star Wars Day (May the Fourth, obviously). The end of 'Happy Wednesday' Olly Honess 08 May 2014, 12:51PM It's now likely that Facebook will be the first major social media platform to go to zero per cent organic reach. This means all that effort you've put into building a community on Facebook will be wasted as no-one will ever see your content again. Mobile Agencies: soon to be surplus to requirement Shaun Varga 08 May 2014, 10:38AM When we set up the digital agency Glue, over a decade ago, my concern was that, rationally, Glue should not exist. How long could it be before the other agencies caught up, thus making 'digital agencies' redundant? Has Nike scored an own goal with their World Cup advert? Chris J Reed 07 May 2014, 12:35PM Is it me or is every Nike football tournament advert the same? The latest Nike TV advert for the World Cup could easily have been used in 2010 or the Euro's in 2012 or 2008. Social news from Brand Republic IPA ADAPT: Alan Rusbridger on the Guardian's move from print to 'digital-first' by , 08 May 2014, 11:28AM Hottest virals: US gov hires Daniel Craig for sexual assault film, plus Coke and P&G by Gemma Charles, 08 May 2014, 10:00AM IPA ADAPT: Ad industry calls for framework to measure social media, not count it by Staff, 08 May 2014, 09:00AM Tech viewpoint on 'dark social' by Rupert Staines, 08 May 2014, 08:00AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders