Media AM -YouTube, Eric Schmidt, JCDecaux, Rajar, media business rankings

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16th May 2014

Google's YouTube, Guardian and Telegraph bid to host 2015 leaders' debate Google's YouTube is hoping to break the monopoly enjoyed by the terrestrial broadcasters around next year's General Election, by teaming up with The Guardian and The Daily Telegraph in a bid to host a televised leaders' debate. Europe got it 'wrong' on right to be forgotten ruling, says Google boss Eric Schmidt Google executive chairman Eric Schmidt said the European Court of Justice's "right to be forgotten ruling" earlier this week over data and privacy had got the "balance wrong", while acknowledging that the decision was "binding". JCDecaux loses commercial director Paul Carolan JCDecaux is on the hunt for a commercial director following the surprise exit this week of Paul Carolan, without a new role to go to. Five things you need to know about yesterday's Rajar results Following yesterday's quarterly listening figures for UK radio stations, Michael Williamson, the head of radio at Carat, gives his views on the five things you need to know about the numbers. The marriage that never was As the proposed Publicis Groupe and Omnicom merger collapses, John Tylee reports on the repercussions on the sector and shares the view from insiders. Media business rankings 16 May 2014: Mindshare and Starcom MediaVest Group win one account each, while Carat and PHD join the table. Campaign Viral Chart: Oculus Rift beats Google Glass It is the battle of the new technologies in this week's Campaign Viral Chart, as spots featuring Facebook's virtual reality headset Oculus Rift and Google Glass specs both appear in the list. Trading Places: this week's people moves Tracy De Groose is appointed chief executive at Dentsu Aegis Network and Channel 4 poaches Channel 5's Emma Derrick for a top commercial role, in this week's round-up of people moves in advertising, marketing and media. Brands advised to avoid 'ambushing' the World Cup With World Cup fever gaining momentum, brand owners should think twice before attempting to piggyback on the sporting event, as they risk falling foul of stringent marketing and advertising rules that apply. The7stars' cake challenge Future admits its digital numbers don't add up Future, the British publisher of Total Film, T3 and the TechRadar site, has faced up to a sobering reality. In an e-mail to staff in the UK, the US and Australia this month, the chief executive, Zillah Byng-Maddick, gave a frank assessment of the company's performance. It cost £19m to create. Is Route worth it? The audience measurement system took five years to make, but is it fulfilling its potential? Maisie McCabe reports. Whether viewing, reading or surfing, Britain's media addicts can't get enough There was a fantastic amount of tub-thumping going on at Media360 last week, with many clearly feeling reinvigorated amid what Claire Enders dubbed our "wonderful economic revival". How Lewis is beginning to make innovation pay at C4 4oD still offers something YouTube can't, Channel 4's head of digital innovation and partnerships tells Arif Durrani. My Media Week: Ann Wixley This week, Ann Wixley, creative director, OMD, soaks up inspiration in London's rival city, New York, where she looks back on a year spent establishing a creative team. Viacom has a decision to make about C5 sales Arif Durrani explores what the future might hold for the broadcaster's commercial operation after its pending sale. Latest blogs Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons.

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